Any marketing professional will tell you that Pay-Per-Click advertising is worth investing in.
As the advertiser, you are in the driver’s seat, with the ability to set how much you pay overall and per click, design your ad creative, and choose your target audience.
You can create campaigns for each of these goals.
Next, you’ll use these audience insights to inform your keyword research.
On Google, you can select from search PPC ads, which appear on the Google Search Engine results pages.
Shopping PPC Ads Shopping ads enable ecommerce advertisers to showcase their products with key details like price, star rating, shipping, and of course, a product photo.
