SEO

Does Your Link Acquisition Strategy Need a Refresh?

Does Your Link Acquisition Strategy Need a Refresh? Links are one of the top 3 ranking factors for SEO, and that’s coming straight from the folks at Google. If you want your site to perform well in the search engines, you need a solid link acquisition strategy. Like many elements of SEO, building your backlink profile is a constant process. Whether you’re just getting started with link building for your website, or you’re looking for a few new ideas to…

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Why You Should Adopt Accelerated Mobile Pages

Why You Should Adopt Accelerated Mobile Pages If you spend any time in the SEO world, chances are you’ve heard of Accelerated Mobile Pages, or AMP for short. Even if you’re not in SEO, you’ve likely already encountered AMP in your own Google searches, whether you realized it or not. AMP pages commonly appear in the “Top Stories” news carousel of the Google mobile results. They’re differentiated by a special card with a lightning bolt symbol in the corner: When…

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How to Use Google Analytics Data to Improve Your SEO Strategy

How to Use Google Analytics Data to Improve Your SEO Strategy When it comes to SEO, it’s pretty typical for keywords to dominate the conversation. Everyone’s worried about what keywords they’re ranking for and how many. Keywords are undoubtedly important for SEO, but they’re just one part of a holistic SEO strategy. What’s more important is that your SEO strategy is working as a whole – that your organic traffic is growing, and that traffic is converting and engaging with…

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UX and SEO: 3 Ways User Experience Improves Your SEO

UX and SEO: 3 Ways User Experience Improves Your SEO Over the past few years, Google has placed more emphasis on providing an excellent user experience (UX) to your website visitors. It makes sense: Google is all about helping people find what they need online. With each website they feature on page one of their search result pages (SERPs), they’re hoping they found the perfect fit that precisely answers what the searcher was looking for. Part of helping people find…

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How to Launch Your New Site, with SEO Intact: A 12-Step Checklist

How to Launch Your New Site, with SEO Intact: A 12-Step Checklist Website launches and redesigns are a big endeavor, but sometimes a very necessary one for brands. Maybe you’ve changed your brand name, and you need the website to match. Or maybe your name’s the same, but you’ve completely overhauled your look and branding. Whatever your reason, you don’t want to make the mistake of ignoring SEO when launching your new website. Otherwise, you can kiss your years of…

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Quickly Improve Your SEO With These 5-Minute Tasks

Quickly Improve Your SEO With These 5-Minute Tasks There are small things you can do every day that make a real positive impact on your SEO. If you’ve got a few minutes to spare, spend it on any one of these. 1. Supercharge your images While Google can’t read your images, they can read the filename, title, and alt tag of your image, so add some keywords in there! When you save an image, use a keyword optimized name and…

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Is Your Local Business Showing Up on Mobile Searches?

Is Your Local Business Showing Up on Mobile Searches? Early 2015, Google announced that because people are using mobile devices to find local businesses, that they will start using mobile-friendliness as a ranking signal. Take a look at the comScore chart on the right. Notice how mobile global users surpassed desktop users in 2014. With this upward trend of increased mobile searches year over year, it’s reached a point where business owners can’t ignore it anymore. Showing up on mobile searches…

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