From the rise of TikTok to generative AI, the past few years have seen a lot of changes in content marketing. As you develop your content strategy for 2024, let these content marketing statistics and trends be your guide.
30 Content Marketing Statistics to Know in 2024
- Half of marketers plan to invest more in content marketing in 2024. (HubSpot)
- Marketers today create content for multiple audience segments, with marketing to three audience segments being most common. (HubSpot)
- Four in ten marketers say content marketing is a very important part of their overall marketing strategy. (HubSpot)
- 55% of marketers say creating more content and posing more frequently has the largest impact on boosting content ranking, followed by improving content quality. (Semrush)
- Organizations that have a content strategy achieve 27% higher win rates than those without a content strategy. (Sales Enablement Pro)
- 90% of companies have a content marketing strategy. (Statista)
- 40% of B2B marketers have a documented content marketing strategy, but 64% of the most successful B2B marketers do. (Content Marketing Institute)
- Over half of the businesses that invest in content marketing publish content every day. (The Manifest)
- Nearly 60% of US marketers said they have increased their content creation performance thanks to generative AI. (eMarketer)
- Three in four consumers trust content written by generative AI. (Capgemini)
- Half of blog writers use AI to help them create content. (HubSpot)
- Content marketing generates more than three times as many leads as outbound marketing, and it costs 62% less. (Demand Metric)
- The top three forms of content being created are video (50%), images (47%), and blogs (33%). (HubSpot)
- Short-form video is the most used media format in content marketing strategies. (HubSpot)
- One in four marketers use podcasts or other audio content as part of their content strategy. (HubSpot)
- 47% of marketers who use audio content and podcasts plan to invest more budget doing so in 2024. (HubSpot)
- Marketers rate gated content and long-form guides, such as e-books, as the most effective types of blogging content. (Orbit Media)
- The top three ways content marketers use AI include: to brainstorm new topics (50%), to research headlines and keywords (49%), and to write content (36%). (Content Marketing Institute)
- Half of all marketers say they outsource some content marketing. (Content Marketing Institute)
- 83% of marketers believe it’s more effective to create higher quality content less often. (HubSpot)
- Interactive content sees over 50% more engagement than static content. (MediaFly)
- Over 20% of marketers cite measuring ROI as their biggest challenge when developing content. (Siege Media)
- Content marketing revenue is expected to reach $82 billion worldwide in 2024. (Statista)
- Content marketing generates three times as many leads as traditional outbound marketing but costs 62% less (Source: Content Marketing Institute)
- One-third of marketers spend at least $5,000 on their monthly content marketing budget, with over half spending at least $3,000. (Semrush)
- Brands who spend less than $15,000 monthly on their content strategy are 74% more likely to see lower performance compared with those who spend over $25,000. (Siege Media)
- Businesses that dedicate some of their content marketing efforts towards content design are 33% more likely to report very successful results compared with those who dedicate nothing. (Siege Media)
- Organic social media posts, email marketing, and paid social media ads are the top 3 content promotion tactics. (Semrush)
- Page views is the top metric tracked by content marketers. (Statista)
- Over 40% of marketers measure the success of their content marketing through sales, followed by web traffic and engagement. (HubSpot)
