Google Ads has a lot to offer advertisers. Just check out these statistics:
- These ads boast click-through rates as high as 8%.
- For keywords with purchasing intent, the ads steal 65% of the clicks.
- Businesses who advertise on Google enjoy a ROI of $8 for every $1 spent.
If you’re advertising on Google Ads, there’s only one way to know if you’re enjoying these benefits: conversion tracking.
There are several different ways you can track conversions on Google Ads, and which method you choose depends on what you’re tracking. Let’s dive in.
Sections
1. Website conversions
You can track a long list of website actions. These include:
- Website purchases
- Add to cart button clicks
- Begin checkout
- Newsletter subscriptions
- Lead form submissions
- Appointment bookings
- New user signups
- Quote requests
- Direction requests
- Contact forms
- Page views
Whatever kind of action you want someone to take on your website, you can monitor through Google Ads conversion tracking. You can set up conversion tracking for your website here.
2. App installs or purchases
If you manage a mobile app, you’d probably love to know how your Google Ads campaigns are influencing new installs or in-app purchases. Good news: you can track both iOS and Android app conversions through Google Ads. You can even track the first time someone opens up your app.
If you use third-party app analytics or click-tracking, you can conveniently track your app conversions through there once you connect your third-party account to Google Ads. For help setting up app conversion tracking, follow the instructions here.
3. Phone calls
Are phone calls a critical part of your lead generation campaigns? You can track how often your Google Ads generate calls for your business. Specifically, you can track:
- Calls that are generated directly from ads (e.g. someone dials the number listed in your call ad or clicks on the number to call you form search)
- Calls that are generated from your website, after someone clicks through from your ad
- Clicks on the business phone number listed on your website, after someone clicks through from your ad
Pro Tip: You can set a minimum length for what constitutes a call. This enables you to prevent hangups, prank calls, and other short calls that don’t typically generate leads from mucking up your data. You can also use dynamic Google forwarding numbers for even easier conversion tracking.
Learn how to set up phone call conversion tracking here.
4. Offline conversions
Like any form of advertising, it’s common for Google Ads to generate more conversions that may not ultimately be traced back to the ad. A person may visit your brick-and-mortar after viewing your ad, or they may visit your website past the conversion window you set for your campaign.
If you’re interested in tracing back those conversions to your Google Ads campaigns, you can. Google Ads allows you to import offline conversion data through popular CRM systems like Salesforce, Zapier, and HubSpot. Learn more here.
Start tracking your conversions now
Conversion tracking is just plain smart. The more insights you have into how your campaigns are performing, the more you can do to make them perform even better.
Smarter conversion tracking enables advertisers to understand how different ad formats, campaigns, and keywords are performing. You can see what’s working, and what’s not. With that kind of information on hand, you can create better-performing campaigns with lower CPCs and higher ROAS.
To learn more about optimizing your ROI from Google Ads, contact Your Marketing People.
