So you’ve heard you can make money with Google Ads.
You heard correctly. There are actually two main ways you can make money with Google Ads: the 100% free way, and the paid way.
Let’s explore.
Sections
1. Make money with Google AdSense (the free way)
Google AdSense is the 100% free way you can make money with Google Ads. You don’t have to spend any money at all. All you have to do is opt in to allow advertising to appear on your website, blog, or YouTube videos. Then, Google will match ads to your site or channel based on your content and audience — making you and Google money, as the advertisers earn clicks and awareness.
These are the third-party ads you encounter on different news websites and blogs, as well as the ads that play before and during YouTube videos. For example, The New York Times shows a large banner ad at the top of its homepage:
The site also shows in-line ads that appear in between the text of its articles:
The best types of websites for Google AdSense have high traffic numbers. The more visitors you have, the more money you can make. Blogs, news sites, free tools or calculators, and online forums are all great candidates for Google AdSense.
With Google AdSense, you are in control of which types of ad formats you show on your website. Horizontal banners, in-line video ads, and right-rail ads are just a few examples of the ads you can show. You can also block ads for certain content (like religion or politics) or for different advertisers (like your competitors). If you run ads on your YouTube channel, you can even turn monetization on or off for certain videos.
Making money with Google AdSense is extremely popular. Over two million creators, businesses, and website owners have already opted in. These websites and YouTube channels make up the Google Display Network.
To get started with Google AdSense on your website, click here. For YouTube, go to your YouTube Creator Studio. Then, navigate to the Channel section on the left and enable Monetization.
How much money can you make with Google AdSense?
How much money you’ll make with Google AdSense depends on the size of your audience (e.g. how much monthly traffic your site brings in, or how many views your YouTube videos receive), as well as your location and niche. If you’d like a rough guess of how much money you might make with Google AdSense, just ask Google’s free calculator.
According to the calculator, a website based in North America that focuses on Food & Drink, and attracts a little over 200,000 monthly page views may earn as much as $35,000 per year, while a health website with 450,000 views may earn nearly $95,000 per year:
It’s important to note that this is just an estimate and is not a guarantee of the amount of revenue you’ll make from running Google AdSense on your website or YouTube channel.
2. Make money by running your own Google Ads (the paid way)
There’s one other popular way you can make money with Google Ads: by running your own Google ads. In this scenario, you’ll be bidding for your ads to appear in the Google search results, on YouTube and the Google Play Store, and on the over two million websites that make up the Google Display Network (the ones that have opted in to AdSense). While you have to pay to participate in Google Ads, you only pay when people actually click on your ad. It’s a pay-per-click (PPC) model where you only pay to get results.
There are a variety of ad formats, including text ads, image ads, video ads, Shopping ads, and more. You get to set your own budget, develop your ad creative, and determine which types of ads you want to use.
Google Ads offers a lot of benefits. It’s one of the fastest ways to reach new customers, increase your site traffic, and supercharge your conversions.
Start making money with Google Ads
Whether you’re interested in running AdSense or your own Google ad campaign, Your Marketing People can help. Our Google Ads experts can develop a custom strategy for your brand that exceeds your ROAS goals and delivers the results you’re looking for.
