There’s always something you can do to get better results on social media, whether you’re looking for more comments, clicks, or click-throughs.
But, to gain the favor of the algorithms, you need to be posting the right kind of content on a regular basis. And to do that, you need a plan.
Read on for five essential tips for optimizing your social media campaigns in 2023.
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1. Review what’s working and what’s not
The start of the year is a great time to look back and figure out what’s going well with your current approach to social media — and what could go better. In general, did you meet last year’s goals? Why or why not?
Review your social media performance from last year, particularly in the following areas, and consider what you need to do more (or less) of in 2023:
- The types of content you post
- The audience you’re speaking to
- The time and days of the week you post
If you’re advertising social media, also review how you allocated your advertising budget. A 2022 report found that cost per lead in Google Ads increased for nearly all (91%) of industries, with some industries experiencing increases as high as 134%. Budget optimization is one area where working with experts can help.
2. Check out your competitors
Now that you have a strong idea of last year’s social media performance, it’s time to turn outward — to your competitors.
What tactics are they using that you can adopt in your 2023 social media strategy? Did they make any mistakes you want to avoid? Are there any audiences or demographics you’ve struggled in reaching, that they seem to have resonated with?
Competitive research tools like SocialBlade and Hootsuite can help you analyze your competitors’ social media engagement, while Moat lets you spy on which ads they’re currently using.
3. Set your 2023 social media goals and KPIs
What are your goals for social media in 2023? Do you want more traffic or engagement? Increased brand awareness or market penetration? More leads or sales?
Next, decide how you will measure those goals. Common KPIs may include:
- Brand mentions
- Brand sentiment
- Click-through rate
- Engagement rate (likes, comments, shares)
- Leads or sales
- Revenue
- Site traffic
4. Take advantage of new trends and technologies
With new AI-powered content creation options like ChatGPT and Midjourney, 2023 is poised to bring a lot of exciting capabilities to social media. If you haven’t already, now is the time to experiment with promising advertising formats, including automated bidding, Instagram video, and YouTube discovery ads.
Is 2023 the year your brand takes off on TikTok? There’s only one way to find out.
Of course, don’t forget the basics, like including hashtags with all of your posts. Consider also if you can make your current content work harder, by repurposing the same content for multiple formats (e.g. text, video, images, audio).
And if you manage an ecommerce brand, make sure your social stores are set up and optimized to sell. Social commerce revenue is expected to reach 947 billion in 2023, with an expected compound annual growth rate (CAGR) of 30.8 percent by 2030.
5. Get your team organized
At last, now that you have your strategy, goals, and channels mapped out, it’s time to decide who will make your social media dreams a reality. Who will be in charge of running your content calendar? Who will respond to comments? Do you need any new tools or resources?
Take a look at your existing staff. Would your team benefit from partnering with outside experts? Whether you want to augment your current team’s capabilities or jump start a new channel to huge success, a digital marketing agency like Your Marketing People can help.
Contact us today. Let’s discover how we can take your marketing to new heights in 2023.
