Pinterest SEO Checklist (Infographic)

Pinterest SEO Checklist

Claim your website
Optimize your profile
Prepare your website
Find relevant keywords
Optimize your boards
Optimize your pins
Encourage engagement
Check Pinterest analytics

Upgrade to a business account

Start with getting a free business account.

If you don’t already use Pinterest, you need to create one.
If you already have a personal account, you can either:

Create a linked business account.
Convert your personal account into a business one.

Claim your website

Claim your website and social accounts.

Tip #2: Optimize your profile

Your name and bio are of high importance when it comes to looking trustworthy and reliable.
Naming your profile:

Display name is what other users see on Pinterest
Username is more like a unique ID used mainly for your URL.

Tip #3: Prepare your website

Pinterest tags

Are pieces of code you put on the pages of your website.
Allow you to check what type of Pinterest content delivers the most traffic.
Collected and sent back to your Pinterest account so you can analyze and ajust.

Add Save button to your webpages

This way your customers can save things from your website to Pinterest.
Your content can be spotted by a far greater number of people.

Tip #4: Find relevant keywords

Pinterest has an advanced suggestion system
They offer similar posts and ways to improve your search queries.

Tip #5: Optimize your boards

Keywords are also essential when you create boards for your profile.
Make them SEO-friendly and add some searchable terms when naming them.

Tip #6: Optimize your pins

Perfect aspect ratio

Video: 1:1, 9:16, 4:5, 2:3 ratios are optimal for videos.
Square videos are especially handy when you post videos from your Facebook or Instagram.

Rich Pins

Pinterest offers three types of Rich Pins: product, recipe, and article.
Rich Pins allow for extra bits of information to be added to your post.

Tip #7: Encourage engagement

Follow other profiles

Follow profiles similar to yours so you can get into their followers’ recommendations.
There is a point in following influencers and celebrities that fit in well with your brand or business. High-traffic accounts like theirs can also contribute to your visibility.

Choose the best time to post

According to CoSchedule, Pinterest users are more likely to scroll their feed during their free time or in the evening.
But, of course, it depends on the type of your content and your followers’ goals.

Connect your social accounts to Pinterest

This way you are likely to get new followers faster and distribute your content across other platforms as well.

Communicate with your followers

Replying to comments and answering your followers’ questions is one more way to create a solid customer base.

Tip #8: Check Pinterest analytics

If you need to make your account and its content better, Pinterest has a great number of metrics, which you can use to improve your Pin performance, reach the right audience, increase your sales, and much more.

Saves can show the number of times people saved your Pin to their boards. As well as Clicks that point out which of your linked Pins are clicked more often. These metrics can help you understand what kind of content gets more attention and, consequently, might be more profitable.

Impressions are also essential for your SEO campaign. They give you the total number of times your Pins were shown in search results, someone’s feed, and through boards. With their assistance, you are able to spot popular and engaging content and concentrate on adapting your SEO strategy based on this data.

Keeping a close eye on such metrics is the best way to find new optimization opportunities not only on Pinterest. They come in handy when you want to improve your SEO performance where you need it most. In this article, you can find more useful tips about essential metrics to watch when doing SEO.

Keeping a close eye on such metrics is the best way to find new optimization opportunities not only on Pinterest but also come in handy when you want to improve your SEO performance.