The world of digital marketing is rich. From browser push notifications to display ads, brands have more ways than ever to reach their target audience. If you’re in the midst of defining a marketing strategy for your ad, you may be wondering where to start.
While there’s a wide range of marketing tactics you can employ, you may want to start with the main forms of digital direct marketing.
Sections
What is digital direct marketing?
You can think of digital direct marketing as the digitized, online version of traditional direct marketing. Instead of sending direct mail, you’re sending emails, targeted social posts, and search engine ads — all with the intent of encouraging your customers to take action.
Three major forms of digital direct marketing include email marketing, social media marketing, and PPC advertising. Let’s take a look at each one in more detail below.
1. Email marketing
Email marketing is the closest analogue to traditional direct marketing techniques like direct mail advertising. With email marketing, you can:
- Create targeted drip campaigns to nudge leads down the sales funnel
- Promote your latest webinars, Instagram Lives, and in-person events
- Remind shoppers of what they left in their cart
- Send marketing newsletters to your customer base
- Deliver personalized offers to your audience, from flash sales to birthday discounts
Email marketing is famous for its incredible ROI of $42 for every $1 spent. It may be one of the older forms of digital marketing, but it shows no signs of slowing down. In the past year, nearly eight in ten marketers reported an increase in email engagement rates.
2. Social media marketing
Social media marketing encompasses a number of marketing activities, from posting an Instagram Story to streaming live on YouTube. The most direct forms of social media marketing include paid ads. With social media ads, you can:
- Boost posts by influencers that promote your brand
- Promote your Instagram shop
- Reach your target audience with video, Messenger, and Story ads
- Create lifestyle ads that show off your product
- Invite followers to like your page, visit your website, or download your app
The amount of time people spend on social media has increased steadily year after year, reaching 2 hours and 27 minutes at latest count. It’s no wonder 79% of marketers plan on increasing their spend on Facebook, YouTube, and TikTok in 2022.
3. Google advertising
Google advertising describes all the ads you see on Google, YouTube, Gmail, different websites, and the Google Play Store. With Google ads, you can:
- Run video ads before and during YouTube videos
- Remarket to customers across the web, reminding them what they left in their cart
- Showcase your product inventory in Google Shopping
- Upload your assets and ad copy, and let Google dynamically design ads for you
- Improve your site’s visibility in the search results with ad extensions
The benefits of Google Ads cannot be understated. Shoppers who click on Google Ads are 50% more likely to buy, and the Google Display Network includes over 2 million websites and apps. If you want to reach your audience, you need to be advertising on Google.
Get started with digital direct marketing
A strong digital marketing strategy incorporates several forms of marketing, including social media, email, and paid advertising. Set your brand up for success with a strategy that’s tailor-made for your brand and designed to drive results. Contact Your Marketing People for your free marketing assessment today.
