81% of consumers need to trust a brand before they buy from it, and just as many shoppers only purchase products from brands they know. Clearly, brand awareness is hugely important. But you already know that. Your question is, “How do I increase brand awareness?” Read on for five proven tactics that boost brand awareness. 1. Social media advertising Seven …
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You’ve done your market research, and designed your product prototype. Your eCommerce website is nearly ready. There’s just one thing left to do: actually create your product! Here’s your step-by-step guide to manufacturing an eCommerce product, with pro tips from our own experience. 1. Find a manufacturer. You have two main options for finding a product manufacturer. You can ask …
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eCommerce grew 44% in 2020, and it shows no signs of slowing down. If you want to get in on the action, it’s time to start selling products online. Here’s your quick-start guide. 1. Brainstorm and design your product. You may already have an idea of a product to sell. If you do, that’s great. You can skip ahead to …
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You’ve put all this work into developing a product you just know is going to be a hit. We’ve got news for you. No matter how amazing your product is, it’s not going to sell itself. There’s simply way too much competition out there. People don’t discover products by accident, and they definitely don’t buy them by accident. To get …
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Good product photography is essential for selling products online. Shoppers like to be able to hold a product in their hands, and look it over from different angles. This is easy enough when shopping in-store. When shopping online, however, shoppers rely on product photography to provide a similar experience. A good product photo doesn’t just happen. You’ve got to put …
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Using Color Psychology to Build Your Brand Color Guide Take a moment and consider this: When people hear your brand name, what do you want them to think, feel, believe? When they visit your website, view your marketing materials, or open up your product packaging, the same question holds. What feeling do you want your brand to evoke when people …
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