When it comes to conversions, a well-designed eCommerce homepage can make a world of difference. Follow these ten tips to craft the best eCommerce homepage possible. 1. Put the most important elements above-the-fold. Above-the-fold refers to the space that appears when a person first loads your website, before they have to scroll down. By including your most important elements in …
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Is Performance Max right for your brand? Resources: https://blog.google/products/ads-commerce/performance-max/ The end of shopping campaigns is near. But don’t panic. Google has announced as they will be retiring Google shopping, a new campaign that came out of beta is supposed to take over. It’s known as Performance Max. Google introduced Performance Max campaigns in 2020. It allows brands to reach customers …
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Since the beginning of the pandemic, 51% of small businesses have increased the number of interactions they have with customers online. As our world became increasingly digital, digital marketing became increasingly important. Here are five small business digital marketing trends to watch in 2022. 1. Social media is still essential Social media use skyrocketed during the pandemic. With the exception …
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With a strong digital marketing strategy, you can grow your reach, bring in more sales, and scale your business. From running Instagram ads to starting a blog — or entering the Metaverse — there is so much you can do in the realm of digital marketing. But you don’t want to dive in without a plan. Otherwise you may find …
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The average internet user spends nearly 2.5 hours of their day on social media. If your brand wants to connect with your target audience, social media is one of the best ways to do so. There’s only one thing. Ultimately, the number of people your brand can connect with depends on how many people are following you. The more followers …
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The number of emails sent per day has increased steadily for the past five years. In 2022 alone, an expected 333 billion emails are expected to be sent and received. With so many emails, it’s imperative that brands have a strategy for breaking through the noise. Follow these tips for boosting opens and clicks in 2022. 1. Use your users …
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Instagram now has two billion monthly active users, who spend an average of 53 minutes scrolling the platform daily. That’s a lot of reach. But, to break through the noise, your Instagram marketing game has to be on point. Follow these tips for success. 1. Don’t overdo it with hashtags You read that right. Using too many hashtags can actually …
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A headline can make or break your article. Write a great one, and people will click on your article. Write a not-so-great one, and they’ll click on the next result they see in Google. But, what makes a great headline? There’s actually a formula for that! The formula for a winning headline includes the following five elements: Read on as …
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Eight in ten marketers reported using content marketing this year, an increase of over 70% since 2020. Clearly, content isn’t going anywhere. If you want your brand to reach your target audience, a smart content strategy can help you get there. Read on as we explain how to develop a content strategy for your brand. What is a content strategy? …
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If you run a B2B business, it’s essential that you have a presence on LinkedIn. The social platform has some of the highest ad conversion rates, and it boasts a network of nearly 800 million members across the globe. Even better, four out of five LinkedIn members influence business decisions at their companies. How do you make the most of …
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