When it comes to advertising, video is the future. Consumers have a demanding appetite for video, with billions of hours of videos being watched every single day on YouTube. Fortunately, video advertising pays off for brands. People are four times as likely to use YouTube to discover brands and products, and twice as likely to buy something they see on …
View Post
When you’ve started a Google ads campaign and the clicks start coming in, things get exciting fast. You want to celebrate, but at the same time, you’re thinking… Are these clicks turning into sales? Which of my campaigns and keywords are actually driving those clicks? Can I get the same clicks for less money? These are all questions that can …
View Post
SEO is one of those acronyms that feels fuzzy to a lot of business owners. It’s something you know you need to do, but why, and more importantly, how? That’s where SEO agencies come in. Hiring a SEO agency is almost always a good idea for growing businesses. Thanks to their expert knowledge, SEO agencies can fast-track your results in …
View Post
Ever found yourself stuck without WiFi when you need to make an urgent edit to your Google Ads campaign? Say goodbye to your day at the beach; it’s time to rush home and make your changes. If this sounds familiar, the Google Ads Editor is for you. This free software allows you to manage your Google Ads campaigns offline, and …
View Post
Last-Minute Holiday Promotion Tips for eCommerce 2019’s Cyber Monday was the biggest eCommerce sales day ever, racking up a total of $9.4 billion in sales. But holiday sales don’t stop after the big Black Friday weekend—far from it. Shoppers are just getting warmed up. By the end of November, shoppers have only picked up about a quarter of their holiday …
View Post
How to Find a Profitable Product to Sell Here at Your Marketing People, we’re currently running a special podcast series title, “How to Start a Successful eCommerce Business in Less Than 30 Days.” Of course, part of having a winning eCommerce business is knowing what products to sell that will yield you a profit. But if you’ve never sold a …
View Post
Understanding Data Discrepancies Between Facebook vs. Google Analytics vs. Klaviyo Are you looking at your sales data and wondering if you’re losing your mind? If you work with multiple platforms, like Facebook, Google Analytics, and Klaviyo, it can feel like it at times. Here’s the good news: the data’s not wrong, and you’re not losing your mind. Here’s the bad …
View Post
eCommerce Budgeting in 2020: Your 5-Step Plan You know what they say, “New year, new budget.” Okay, maybe not. The New Year is a prime time for making resolutions, though, and the best way to achieve your resolutions is with a plan. For eCommerce sites, a good plan starts with a good budget. Below, we walk you through the five …
View Post
We are thrilled to announce Your Marketing People’s 2019 Scholarship Winner Ava Butera. Ava is the Editor of Heart Eyes Magazine
and is interested in pursuing a career in the Marketing Industry.
Digital Marketing FAQ What is digital marketing? Digital marketing is a generic term for all marketing efforts that use digital or online technologies to promote a business, product, or service. In digital marketing, companies connect with potential and current customers through a variety of channels like a company’s website, search engines, an email blast, or a social media ad. When …
View Post
Recent Comments