There’s a common misconception that display ads are only good for remarketing campaigns. If you’re unfamiliar, remarketing ads describe the display ads that follow you around the web, reminding you of the items you left in your cart or of the website you recently visited. While display ads are certainly powerful at bringing people back to your site, they can …
View Post
Google Display ads do one thing exceptionally well: brand awareness. With your ads appearing across the Google Display Network of over 2 million websites and apps, display ads keep your brand and products top of mind, and in a positive light. But brand awareness isn’t the only thing these ads are good for. Google Display ads can help you attract …
View Post
The Google Display Network reaches up to 90% of internet users around the world. With such a wide reach, it’s no wonder display ads are so successful. But, to unlock even more ROI out of your display campaigns, you want to be using dynamic display ads. What are dynamic display ads? Dynamic display ads show up across the Google Display …
View Post
The world of display advertising is undergoing a major upheaval right now, thanks to user privacy concerns, ad blockers, and regulations like GDPR and CCPA. This wouldn’t be a problem if Display campaigns didn’t work — but they do. The Google Display Network reaches 90% of global internet users, which is why 84% of marketers invest in display advertising. With …
View Post
Recent Comments