When it comes to selling, product photos can only get you so far. Customers want to see your product in action. They want to get a feel for how it works and how it looks. That’s why 40% of YouTube users look up a product on YouTube before buying it. It’s the next best thing to “try before you buy.” …
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Good product photography is essential for selling products online. Shoppers like to be able to hold a product in their hands, and look it over from different angles. This is easy enough when shopping in-store. When shopping online, however, shoppers rely on product photography to provide a similar experience. A good product photo doesn’t just happen. You’ve got to put …
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Fewer than 5% of website visitors are ready to convert the first time they visit your website, according to HubSpot. How are you supposed to effectively sell to the other 95%? The answer is remarketing. Visitors who are retargeted are 70% more likely to convert. When it comes to display ads alone, remarketing ads have 10 times the click-through rate …
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Selling on Amazon can feel like a double-edged sword. You get more reach than ever before, with access to 197 million global customers who shop there every month. But, Amazon is crazy competitive. To win the Amazon game, you’ve got to stand out from the competition. Here are 8 ways to do just that. These strategies will increase your sales …
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Do you advertise on Google Shopping? Google just released something exciting you’ll want to know about: their Best Sellers Report. Currently available in only four countries (including the US), this report shares exclusive data about which products are the most popular on Google Shopping right now. These insights can revolutionize your advertising and go-to-market strategy. Read on to learn more …
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Did you know over 500 million Instagram users watch Stories every single day? Not only are Instagram Stories hugely popular, but they drive awareness, interest, and sales for advertisers. Nearly 6 in 10 people become more interested in brands after watching their Instagram Stories, and 50% of people will visit a website to make a purchase after they see it …
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Add Google Shopping Ads to your PPC arsenal, and you can boost clicks and sales. This ad format is highly visual, super engaging, and packs in a ton of information, from product availability to price. Did we mention that Shopping Ads have a 30% higher conversion rate than text ads, and a 17% higher revenue per click? The point being: …
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Is your eCommerce brand ready to expand your reach to Amazon’s over 300 million global customers? Smart move. Selling on Amazon has a lot to offer merchants, whether you’re an enterprising side hustler or big-name brand. As an Amazon Marketplace seller, you can take advantage of Amazon’s massive customer base, trusted brand name, and all the sales that come with …
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Have you ever searched for a product you wanted to buy on Google? You likely saw ads like the ones below at the very top of the search results. These are Google Shopping ads, and they’re one of the best ways to get your products in front of potential customers — right when they’re ready to buy. What Is Google …
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What’s the most popular type of ad? Take a guess. If you guessed Google shopping, you’d be right. Retailers spend over 75% of their search ad budget on Google Shopping ads. And their investment is paying off: Shopping ads represent 85% of all clicks. If you’re an eCommerce brand, you need to be using Google Shopping ads. Read on to …
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