Benefits of Google Remarketing Think about the last time you bought something online. Maybe you visited the website, browsed around, and added a few items to your cart. Then someone texted you the latest viral video and you forgot to check out. The next day as you’re reading your favorite blog, you see ads for the exact same things you …
View Post
If you’ve started running Google Ads campaigns for your business, you may have come across terms like “smart bidding” and “machine learning.” What do these mean? More importantly, how does Google Ads Smart Bidding use machine learning and your account data in your campaigns? The short answer is this: Google Ads Smart Bidding uses machine learning, along with your account …
View Post
Best Practices for Optimizing a Landing Page for Google Ads If you’ve run a Google Ads campaign before, you know that creating the ad itself is only half the battle. Perfectly optimized ad copy and smart keyword targeting can only get you so far. You’ve also got to nail your landing page design. Optimize your landing page for Google Ads, …
View Post
Using the Keyword Planner Tool Google Ads recently announced that it is no longer providing data on all search terms. This got a lot of us marketers all worked up…and rightfully so! We live and breathe the search term report for keyword expansion and also to ensure we are not wasting money on irrelevant terms. With Google no longer providing …
View Post
Whether you’re launching an online store for the first time or figuring out how to transition your brick-and-mortar to eCommerce, you want to know the effort is going to be worthwhile. There’s no use in building out a snazzy new website if the products don’t sell, right? To have a successful eCommerce business, you need to have profitable products. But …
View Post
It’s never been easier to start an eCommerce store. There are DIY online tools that can help you manage all parts of your eCommerce business, from sourcing and manufacturing products to email marketing and automation. If you’ve got ideas, ambition, and a knack for learning new things, starting an eCommerce store could be just the thing for you. What is …
View Post
In case you haven’t heard, we’re currently running a podcast series called, How to Start a Successful eCommerce Business in Less Than 30 Days.” In episode 5 of the series, we discuss how to design a product that you can sell online. So what exactly is the secret sauce to designing a product that people will want to buy online, …
View Post
It’s no secret that in 2020, more and more Americans are shopping online than ever before. Whether they’re buying necessities online rather than heading to big box stores or boutiques in the midst of the COVID-19 pandemic, or making impulse purchases because they’re at home and spending more time online, eCommerce websites are booming. You may not have realized it, …
View Post
It’s essential that your holiday email marketing is on point. The subject lines, the timing, the cadence, the email copy … email marketers pore over each of these as they develop their holiday campaigns. Learn how to set your eCommerce site up for success this holiday season with our guide on how to segment your lists now, and build them for optimal sales later.
View Post
Now is the time to make sure all of your BFCM promotions are set up for success. Here, we share our top eight Black Friday/Cyber Monday promotion ideas and their pros/cons to help you determine which promotion type is right for your eCommerce brand.
View Post
Recent Comments