Did you know 60% of holiday shoppers say Facebook and Instagram influenced their holiday shopping decisions? Here, Your Marketing People shares six Facebook ads best practices your eCommerce brand can use to influence shoppers and boost Black Friday sales this holiday season.
View Post
Phew, you made it through Black Friday and Cyber Monday and hopefully you were able to take a little breather. Now, with just a couple weeks until your last Christmas ship date, it’s time to go, go, go! Read on to learn our expert tips on how to best optimize your eCommerce campaigns to increase your sales via Google and Amazon channels this season.
View Post
How did your Black Friday and Cyber Monday sales go? Good, bad, worrisome? The good news is that we are still in the holiday season and you have time to ramp up your marketing even more! Here’s a checklist of what you should be taking away from the BFCM weekend to really jump start your holiday sales.
View Post
Last-Minute Holiday Promotion Tips for eCommerce 2019’s Cyber Monday was the biggest eCommerce sales day ever, racking up a total of $9.4 billion in sales. But holiday sales don’t stop after the big Black Friday weekend—far from it. Shoppers are just getting warmed up. By the end of November, shoppers have only picked up about a quarter of their holiday …
View Post
How to Find a Profitable Product to Sell Here at Your Marketing People, we’re currently running a special podcast series title, “How to Start a Successful eCommerce Business in Less Than 30 Days.” Of course, part of having a winning eCommerce business is knowing what products to sell that will yield you a profit. But if you’ve never sold a …
View Post
Did You Know You Can Find Website Bugs Using Google Analytics? If you’re like most companies, you likely think of Google Analytics as a great, free tool for tracking and reporting on your website’s traffic. And while it definitely performs these tasks, the solution can be used for so much more. Once you get to know advanced features in Google …
View Post
List of Online Marketplaces for eCommerce Business Owners Are you thinking of expanding beyond your own eCommerce store? Smart move. Selling your products on online marketplaces is a very good idea. When you sell on an eCommerce marketplace, you suddenly have access to a huge range of shoppers you wouldn’t otherwise reach. You also don’t have to do anything extraordinary …
View Post
You know what they say. “If you can’t beat them, join them.” If you’re an eCommerce brand, the “them” is Amazon. The eCommerce giant captures 38 percent of all online retail sales in the U.S. Not only that, but in the Google vs. Amazon battle, Amazon won. 54% of all product searches take place on Amazon. If you’re intrigued by …
View Post
Directory of Packaging Suppliers Who doesn’t love receiving a beautifully-packaged gift? As an eCommerce store, it’s super vital to treat the packaging as another opportunity to impress the customer and build brand loyalty. Purchase packaging that’s on-brand and makes a statement. Here’s a list of online packaging companies to research your options: Uline Paper Mart Tower Press CompanyBox Packaging Company …
View Post
Directory of Manufacturers Looking to create an eCommerce product? Some of the best sources to find manufacturers, wholesalers, and suppliers are free online supplier directories. These directories contain profiles for hundreds and thousands of manufacturers, wholesalers, and suppliers. Below, we’ve listed a few of the most popular ones for both domestic and overseas suppliers. Online domestic directories 1. ThomasNet 2. …
View Post
Recent Comments