Directory of Grants What Is a Grant? A grant is a non-repayable fund or product given or disbursed by one party (usually a corporation, government department, trust, or foundation) to a recipient (usually a business, nonprofit entity, individual, or educational institution). How Does It Work? For receiving a grant, some form of “Grant Writing” usually referred to as either a …
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Directory of Crowdfunding Platforms What is Crowdfunding? Crowdfunding is a way of raising funds through the collective effort of individual investors, customers, family, or friends. It’s an approach that, usually via crowdfunding platforms and social media, taps into the collective efforts of a large pool of individuals and leverages their networks for greater exposure and reach. How Does Crowdfunding Work? …
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Seller’s Permit Directory What is a Seller’s Permit? A seller’s permit is a permit required by many states in order to sell or lease merchandise, vehicles, or other tangible items. In some states, you need a seller’s permit if you are selling services. The seller’s permit means that you agree to pay sales tax on any taxable sales; usually, you’ll …
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eCommerce Store Options You’ve got the perfect brand name. You’ve got your products. Now all you need is a website. When it comes to building an eCommerce store, great news: you’ve got options — maybe too many options. Don’t worry. Below we share everything you need to know about the best eCommerce store platforms you have to choose from. You’ll …
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Using Color Psychology to Build Your Brand Color Guide Take a moment and consider this: When people hear your brand name, what do you want them to think, feel, believe? When they visit your website, view your marketing materials, or open up your product packaging, the same question holds. What feeling do you want your brand to evoke when people …
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The 12 Most Helpful Apps to Have on an eCommerce Store There are a ton of super helpful apps and features to have that help increase the performance of your store. There are also hundreds of apps to choose from, which makes it difficult to know which ones you really need. In fact, at latest count, the Shopify app store …
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How to Set up Google’s Free Product Listings (Google Surface) With the Coronavirus pandemic in full effect, Google just recently announced that online United States retailers can now place free product listings on Google Shopping. This is great news for eCommerce retailers! Why? Just take what Bill Ready’s, President of Commerce at Google, said: “With hundreds of millions of shopping …
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Top 7 Product Research Tools for eCommerce Websites Does your eCommerce store need to pivot? Maybe you’re ready to expand into new product lines, or attract new target audiences. Or, perhaps you’re starting an eCommerce store for the very first time. Whatever you’re planning, it’s time to brainstorm. Fortunately, brainstorming is easy with an online product research tool. Get inspiration …
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eCommerce Budgeting in 2020: Your 5-Step Plan You know what they say, “New year, new budget.” Okay, maybe not. The New Year is a prime time for making resolutions, though, and the best way to achieve your resolutions is with a plan. For eCommerce sites, a good plan starts with a good budget. Below, we walk you through the five …
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The last thing you want to deal with in the middle of this prime sales season is wondering if your sales are tracking properly. Here’s how to know if your eCommerce sales tracking is working, along with different ways to test it whenever you need some extra reassurance.
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