Do you want to expand your brand’s visibility and reach on the web? Then you need to be advertising on the Google Display Network. From increasing brand awareness to implementing precision-targeted retargeting campaigns, the Google Display Network (GDN) has evolved into an essential tool for brand marketers aiming to capture audiences at various stages of the buyer’s journey. Here’s how …
The average click-through rate (CTR) for Google Ads is 1.91% for search ads, and 0.35% for display ads. For Facebook, the average CTR ranges from 1% to 1.32%. If your click-through rates are higher than that, congratulations! If they’re lower, don’t despair. Read on for seven tips for improving your CTR (and conversion) rates on Facebook and Google Ads. 1. …
Are you getting started with Google Ads? There’s a lot to take in. You can choose from dozens of targeting options, ad formats, placements, and more. One of your first questions may be, “Where can I advertise?” Google Ads lets users advertise on two main properties: Google Search and Google Display Network. Let’s explore what these two look like in …
Google Display is a channel worth including in any advertising strategy. These campaigns boast impressive reach, as they can appear throughout the Google Display Network of over 2 million apps and websites, including YouTube and Gmail. Plus, display campaigns can help you reach, engage, and convert customers at each stage of the marketing funnel. You just need to choose the …
Text, image, and video – oh my! When it comes to Google ad formats, those are just the beginning. Google offers several different ad formats, and each offers its own benefits, from visual storytelling to quick-hit information. Many campaigns benefit from using a variety of ad formats. Not sure which ones to use? Read on. We provide an overview of …
If you’re like most people, you’re a visual learner. Guess what? So are your customers. People only remember about 20% of what they read, but they remember up to 80% of what they see. If what they see is a video, that number bumps up to 95%. The takeaway: your brand needs to be using visual content — particularly in …
The world of display advertising is undergoing a major upheaval right now, thanks to user privacy concerns, ad blockers, and regulations like GDPR and CCPA. This wouldn’t be a problem if Display campaigns didn’t work — but they do. The Google Display Network reaches 90% of global internet users, which is why 84% of marketers invest in display advertising. With …
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