If you’re getting ready to run Google Ads for your business, you may be wondering if you should become a Google Ads specialist. How much do you need to know Google Ads to run a successful ad campaign? Read on as we explore what’s involved in being a Google Ads specialist, so you can make the right decision. Step 1: …
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Are you diving into the world of Google advertising? Let us guess: one of the first things you noticed was the wide range of ad formats you suddenly have at your fingertips. To paraphrase Dorothy in the Wizard of Oz, “There are text ads, and shopping ads, and video ads, oh my!” There are also responsive display ads. And they …
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Google advertising spend shows no signs of slowing down, with spend reaching $84.7 billion last year. Brands continue to place a value on Google advertising because it is extremely effective. For one thing, these ads reach way more people. Between four to ten times as many people click on a Google ad (63%) than an ad on any other search …
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There’s a reason advertisers love Google. Google ad campaigns can produce click-through rates as high as 2%. But with so many ad formats to choose from, it can be challenging to know where to start. Will Display ads drive the marketing results you’re looking for? What are Display ads, exactly? Read on as we break down what you should know …
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Google Ads has a lot to offer advertisers. Just check out these statistics: These ads boast click-through rates as high as 8%. For keywords with purchasing intent, the ads steal 65% of the clicks. Businesses who advertise on Google enjoy a ROI of $8 for every $1 spent. If you’re advertising on Google Ads, there’s only one way to know …
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Is Performance Max right for your brand? Resources: https://blog.google/products/ads-commerce/performance-max/ The end of shopping campaigns is near. But don’t panic. Google has announced as they will be retiring Google shopping, a new campaign that came out of beta is supposed to take over. It’s known as Performance Max. Google introduced Performance Max campaigns in 2020. It allows brands to reach customers …
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U.S. digital ad spending is expected to reach nearly $240 billion in 2022. Google is predicted to represent nearly 30% of that spend, making it second only to Amazon. In other words, you need a strong Google Ads strategy to succeed in 2022. A strong Google Ads strategy involves three essential components: regular audits, robust reporting, and staying on top …
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For marketers, the holiday season is the most wonderful time of year. And this year, total U.S. retail sales are expected to top $1.1 trillion. Shoppers are primed to spend. It’s up to you to make sure they spend with you, and not your competition. Grab their attention by optimizing your Google PPC ads with these five expert tips. 1. …
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Considering expanding your ecommerce sales beyond the U.S.? You’re in good company. Nearly half (45%) of American ecommerce businesses sell to customers outside the U.S., according to data from Statista. Whether you’re preparing to go global or you’ve already begun testing the waters, you know marketing will be a large part of your success. More specifically, you know Google Ads …
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Paying attention to your campaign analytics is a big part of Google Ads success. You want to see how different campaigns and keywords are driving clicks and conversions. In order to see that, you need to be able to track your campaigns in Google Analytics. Fortunately, Google makes this easy, thanks to a little something called auto-tagging. What is auto-tagging? …
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