Did one of your Google Ads get disapproved? Don’t worry. We explain how the Google Ads review process works, and how to fix or appeal an ad that’s been disapproved. How long does Google’s ad review take? The Google Ads review process begins automatically as soon as you create or edit an ad. All new ads, as well as any …
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Google Display ads do one thing exceptionally well: brand awareness. With your ads appearing across the Google Display Network of over 2 million websites and apps, display ads keep your brand and products top of mind, and in a positive light. But brand awareness isn’t the only thing these ads are good for. Google Display ads can help you attract …
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Are you getting started with Google Ads? There’s a lot to take in. You can choose from dozens of targeting options, ad formats, placements, and more. One of your first questions may be, “Where can I advertise?” Google Ads lets users advertise on two main properties: Google Search and Google Display Network. Let’s explore what these two look like in …
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Google Display is a channel worth including in any advertising strategy. These campaigns boast impressive reach, as they can appear throughout the Google Display Network of over 2 million apps and websites, including YouTube and Gmail. Plus, display campaigns can help you reach, engage, and convert customers at each stage of the marketing funnel. You just need to choose the …
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Did you know the average conversion rate hovers around 0.5% to 4%? Those numbers seem depressingly low, until you recognize that they obscure one key factor: not everyone converts the first time they come to your website. That’s why you need to continue marketing to them. Specifically, you need to re-market to them, by targeting the people who have already …
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If you’ve been advertising with Google Ads, you may be wondering how your ads are doing. Sure, you’re getting some clicks and conversions — but could you be getting more? Is your Google Ads CTR good, bad, or average? CTR stands for click-through rate, or the number of people who clicked on your ad, divided by the total number of …
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Pay-per-click, or PPC, advertising is a popular marketing strategy for many businesses. And for good reason — it works. Still, you may be wondering if PPC advertising is right for your business. Read on. We’ll help you decide. How PPC Advertising Works PPC ads are one of the types of Google ads you see at the top of the search …
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Gearing up to create your first YouTube Ads campaign? We bet you have some questions. You may be wondering: Is YouTube advertising really worth it? What are the benefits? What’s the point of linking your Google Ads and YouTube accounts? Once you get started, which are the most important metrics to pay attention to? You’ve come to the right place. …
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Have you ever searched for a product you wanted to buy on Google? You likely saw ads like the ones below at the very top of the search results. These are Google Shopping ads, and they’re one of the best ways to get your products in front of potential customers — right when they’re ready to buy. What Is Google …
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Text, image, and video – oh my! When it comes to Google ad formats, those are just the beginning. Google offers several different ad formats, and each offers its own benefits, from visual storytelling to quick-hit information. Many campaigns benefit from using a variety of ad formats. Not sure which ones to use? Read on. We provide an overview of …
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