Calling all spreadsheet fans and slide deck connoisseurs — now is your time to shine! End-of-year reporting is one of the few times marketers can step back, reflect, and review how the year went at a high level. And with the high of the holiday rush behind you, December’s downtime offers the perfect opportunity to gather all the metrics, remember …
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Black Friday is almost here. If you’re scrambling to get everything ready, you’re not alone. The good news? You still have time to get your ducks in a row before the rush starts. Here’s your no-nonsense, last-minute Black Friday checklist to get your store ready. 1. Confirm your promotions During the craziness of Black Friday, shoppers don’t want to do …
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TL;DR: ChatGPT offers powerful capabilities for sales and marketing teams when used strategically. For content creation, it excels at crafting article outlines, generating email marketing copy, writing ad copy for social media posts, and creating newsletter content that addresses customer pain points. Marketing teams can use ChatGPT for marketing strategies including keyword research, audience analysis, and developing digital marketing campaigns …
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Black Friday and Cyber Monday (BFCM) will be here before you know it. In 2025, U.S. consumers are expected to spend record amounts online. Consider Q4 your crunch time for finalizing your BFCM strategy, tying up loose ends, and finding just a few more opportunities to squeeze out more ROI. We all know success doesn’t come from waiting until the …
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Black Friday and Cyber Monday aren’t just big shopping days. They’re the biggest shopping days of the year. If you haven’t finalized your Q4 game plan yet, there’s still time. Use this Q4 Black Friday checklist to get organized and maximize sales during the busiest season of the year. (For a week-by-week Black Friday checklist, scroll to the bottom of …
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Marketing across borders offers incredible growth opportunities—but it also introduces serious compliance challenges. Regulations vary not just by country, but sometimes even by region within a country. The California Consumer Privacy Act (CCPA) here in the United States is a great example of that. Staying compliant isn’t just about avoiding fines, although those can be steep. It’s about protecting your …
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It goes without saying, but we’ll say it anyway: every brand needs to have a social media presence. Brands that use social media marketing enjoy more than double the return on investment (ROI) of brands who don’t. Having said that, it’s hard to know where to spend your social media marketing dollars. Paid social offers a clear ROI and immediate …
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In an increasingly competitive market, businesses must stand out to succeed. Enter differentiated marketing, a strategy that tailors marketing efforts to distinct customer segments. While this isn’t a new concept, 2025 is poised to be a year where differentiated marketing becomes a make-or-break strategy for businesses across industries. Read on as we explore why, and share tips for success. What …
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Generative AI is transforming marketing strategies, allowing brands to create personalized, scalable, and impactful campaigns. In 2025, generative AI will be essential for keeping your brand competitive and resonating with your target audience. Here are 7 actionable ways you can use generative AI in marketing through 2025 and beyond. 1. Create personalized, engaging content at scale Generative AI is revolutionizing …
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If your marketing team is starting to prepare for Black Friday/Cyber Monday 2024, know that you’re not alone. Nearly six in ten consumers are already starting to cut back on their day-to-day purchases so they can build up their holiday gifting budget, according to Retail Dive. What’s more, 76% are doing so because they plan to spend just as much—or …
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