A Marketer’s Guide to Getting the Most Out of Your Black Friday Sales Any successful Black Friday campaign takes place in three stages: before, during, and after Black Friday. Below we’ll walk you through each of these stages so you and your team can enjoy a Black Friday filled with sales! Before Black Friday A profitable Black Friday campaign begins …
View Post
Using Color Psychology to Build Your Brand Color Guide Take a moment and consider this: When people hear your brand name, what do you want them to think, feel, believe? When they visit your website, view your marketing materials, or open up your product packaging, the same question holds. What feeling do you want your brand to evoke when people …
View Post
Before You Launch a Display Campaign So you’ve been having success with your paid search campaigns. You want to keep that good momentum going. If only there were other avenues for reaching your target audience and boosting conversions, all while remaining extremely measurable. Good news: there is, and it’s called the Google Display Network. This is the other side of …
View Post
How to Market Your Business During The CoronaVirus Nervous, Anxious, Uncertain of what to do next? You’re not alone. We are all there with you. The Coronavirus has shaken up everyone’s world and is making all of us question: How do I work from home with kids screaming in the background? Why would anyone change out pajamas? What day is …
View Post
Understanding Data Discrepancies Between Facebook vs. Google Analytics vs. Klaviyo Are you looking at your sales data and wondering if you’re losing your mind? If you work with multiple platforms, like Facebook, Google Analytics, and Klaviyo, it can feel like it at times. Here’s the good news: the data’s not wrong, and you’re not losing your mind. Here’s the bad …
View Post
eCommerce Budgeting in 2020: Your 5-Step Plan You know what they say, “New year, new budget.” Okay, maybe not. The New Year is a prime time for making resolutions, though, and the best way to achieve your resolutions is with a plan. For eCommerce sites, a good plan starts with a good budget. Below, we walk you through the five …
View Post
Why Branding Matters With Client Example Why do you crave Coca-Cola on really hot summer days? Why do cuddly, loveable Polar Bears come to mind when you think of their soda bottle? Why does Coke give you an overall feeling of family and tons of warm-fuzzies all around? That’s branding, baby! Branding is your name, logo, and design. BUT it’s …
View Post
As US businesses prepare for a recession, now is the time to take a step back and look at the big picture. Is your marketing strategy recession-proof? Here, Your Marketing People gives you six Dos and Don’ts of marketing during a recession.
View Post
Your brand doesn’t need to reach anyone and everyone. You need to reach the people who are interested in what you have to offer. That’s your target audience. In this week’s blog, Your Marketing People walks you through a three-step strategy involving developing your buyer personas, analyzing your competitors, and using that data to zero in on your target audience.
View Post
Competitive analysis gives you serious insights into what your competitors are doing, whether it’s working for them, and how you might apply those insights to your business. Here, we offer the 7 best competitor analysis tools you should be using to stay head of the competition.
View Post
Recent Comments