When it Comes to Conversion Rates, Who Wins? Landing Page or Homepage Landing Page or Homepage You’ve spent hours working with a developer to create the most beautiful site. The colors are right, the branding is on point, and the content is riveting. But if your website is perfect, why are people bouncing? Why aren’t the leads coming in? Let’s …
View Post
3 Keys to Improving Your Lead Conversion Rate Conversions are the ultimate goal to any business — it’s where the money comes from, after all. What’s the point in spending your marketing dollars if they don’t convert? With the right strategy in place, you’ll be generating quality leads in no time. Follow these tips to increase your lead conversion rate …
View Post
How to Create an Effective Marketing Email Email is an effective channel to generate leads and keep them warm, drive customers towards Calls to Action (CTA) and sustain your company’s visibility. A marketing email shouldn’t just be about the hard sell; it should also constantly give value and make an impact on the people on your mailing list. However, bombarding …
View Post
How to Launch Your New Site, with SEO Intact: A 12-Step Checklist Website launches and redesigns are a big endeavor, but sometimes a very necessary one for brands. Maybe you’ve changed your brand name, and you need the website to match. Or maybe your name’s the same, but you’ve completely overhauled your look and branding. Whatever your reason, you don’t …
View Post
7 Steps to Prepare Your Business for the New Year Ah, December. A time for gift-giving, celebrating, eating, and at last, resting. For business owners, December is also a time for planning. Things naturally slow down this month as people huddle up inside with family and friends. Your customers aren’t concerned about connecting with your business, which is probably a …
View Post
5 Essential Elements for a Killer Brand Video According to HubSpot, over 50% of marketers say videos have the best ROI of all their content efforts. Clearly, video is a powerful marketing tool for brands. Here’s the bonus: customers love it, too. According to that same survey, 43% of people want to see even more video content from the brands …
View Post
Top 5 Ways Business Owners Can Stretch Their Marketing Dollars Further As a business owner, you’re pressed for time at every turn and you’re constantly watching the bottom line. You know a solid marketing plan can help generate brand presence, improve ROI, and build customer trust. But it’s easy to make a mistake and watch your time and marketing dollars …
View Post
Recent Comments