Why Your Facebook Ads and Google Analytics Data Doesn’t Match “Why doesn’t Facebook match what Google Analytics is saying?” That’s the number one question we get from our clients. We get it. If you’re advertising on social media, you want to make sure you’re tracking sales correctly. We hate to break it to you, but here’s the truth: Your Facebook …
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eCommerce Budgeting in 2020: Your 5-Step Plan You know what they say, “New year, new budget.” Okay, maybe not. The New Year is a prime time for making resolutions, though, and the best way to achieve your resolutions is with a plan. For eCommerce sites, a good plan starts with a good budget. Below, we walk you through the five …
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Grow your brand with customization and alerts/triggers set up to safeguard you from issues that may arise. Here, we discuss the greatest benefits of custom reporting tools and alerts in Google Analytics.
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