Why Use Facebook Advertising? This year, the number of global Facebook users is expected to reach 1.69 billion. With user numbers so high, it’s no wonder that Facebook is the world’s most popular social media platform. In the United States, seven out of every 10 adults use Facebook. The age breakdown for adult Facebook users is: As you can see, …
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Why Use Instagram for Marketing? We know you don’t need to read another blog post telling you to embrace social media marketing in your business. What you need is someone to explain why social media, in particular Instagram, matters and can help you find more paying customers. That’s exactly what this blog post is all about. Keep reading to learn …
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What Factors Do Facebook and Instagram Focus on When Measuring Marketing Impact? In 2019 Facebook made $70.7 billion in ad revenue. Instagram, which is owned by Facebook, accounted for $20 billion worth of that income. Aside from being the most popular social media platforms in the world, Facebook and Instagram draw this kind of astronomical ad revenue because they work …
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Most Effective Video Ads on Facebook Did you know that people retain 95% of a marketing message delivered via video? With text-based ads, it’s only 10%. Video isn’t just powerful in a silo. Adding it to your landing pages can lift conversion rates by 80%. Simply mentioning the word “video” in email subject lines boosts open and click-through rates to …
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Do You Know Where Your Social Audience Is? For your social media investments to pay off, it’s not just about creating the right content; it’s about creating the right content for the right channels. As a responsible brand steward, you’ll want to claim your profiles across all the major platforms, but that doesn’t mean you’ll want to invest in them …
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3 Social Media Trends Brands Are Adopting In the past year, a lot has happened in the social media world. For brands, some of those changes have been great. Others, not so much.On the bad side, ad blocker usage continues its meteoric rise, increasing 30% year over year, making it tough for brands to break through in paid channels. It’s …
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Facebook Advertising – Why You Need this Channel in Your Marketing Strategy Facebook is for socializing, not for buying. Facebook advertising is too expensive. My customers aren’t on Facebook. Every excuse in the book – We’ve heard them all. And we’re not buying them. It’s a harsh reality, but your brand needs to be on Facebook, and you need to …
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Are You Missing Out on Sales Without Influencer Marketing? With Facebook surpassing 1.8 billion in active users and Instagram drastically growing to over 600 million at the end of last year, social media is definitely the place to find your next buyers. But how do you get them to trust you right away? Influencer Marketing. This type of marketing allows you …
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