How to Increase Social Media Followers
When it comes to social media, followers are not a vanity metric. The more followers you have, the more potential eyeballs you have for your content — especially on platforms like Instagram. Instagram delivers 58% more engagement per follower than Facebook. Followers are important on every social media platform, from TikTok to YouTube. With more followers, you enjoy more credibility, …
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TikTok Strategies for 2023
Did you know the average Gen Zer spends 99 minutes per day on TikTok? If you could only use one social media platform to market your business in 2023, it’d have to be TikTok. With over 834 million monthly users, TikTok is the social media platform of 2023. Of course you should continue using other social networks to market your …
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Optimizing Social Media Campaigns in 2023
There’s always something you can do to get better results on social media, whether you’re looking for more comments, clicks, or click-throughs. But, to gain the favor of the algorithms, you need to be posting the right kind of content on a regular basis. And to do that, you need a plan. Read on for five essential tips for optimizing …
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TikTok Video Tips
If you want your brand to be relevant, you need to be on TikTok — but you already know that. That’s why you’re reading this blog. What you’re looking for are ways to help your TikTok videos be more successful: generate more views, shares, and followers. Read on. We share eight top TikTok video tips you need to know. 1. …
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How to Set Up Successful Pinterest Campaigns
Did you know 445 million people use Pinterest every month? Pinterest is not only widely popular, but its user base is growing, with Gen Z and Millennial pinners up 40% and 35% year over year, respectively. Unlike other platforms, where ads interrupt the experience, users are seeking inspiration on Pinterest. Four in five Pinterest users say they’ve discovered a new …
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When to Use YouTube vs. TikTok
We’ve all heard the expression, “Content is king.” We think it’s time we updated it to “video is king.” (Sure, technically, video is a form of content, but you know what we mean.) Online video consumption has risen steadily over the past decade. Thanks to the pandemic, its upward rise accelerated. In just a few years, the amount of video …
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How to Get Followers on TikTok
Anyone and everyone who uses social media is on the same, never-ending quest to get more followers. Fortunately, getting more followers on TikTok doesn’t have to feel like hunting down some secret treasure. Read on for seven proven tips for getting more followers on TikTok. 1. Research your audience Hopefully you already have some idea of what your audience is …
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How to Edit TikTok Videos
Have you joined TikTok? Congratulations. You just unlocked a whole world of video editing capabilities for your brand — and access to one billion monthly users. So, what are all the things you can do with a TikTok video? Let’s explore how to edit TikTok videos. 1. Add text and captions You can add text to your TikTok video by …
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Social Media Tools Every Content Creator Needs
You’ve got your social profiles set up and a stellar content calendar lined up for the year. There’s only one more thing (er, things) you need for success: the right tools for the job. Get started with this list of essential social media tools for every content creator. 1. Social Media Management: Buffer and Hootsuite Are you managing several social …
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How to Get More Social Media Followers
The average internet user spends nearly 2.5 hours of their day on social media. If your brand wants to connect with your target audience, social media is one of the best ways to do so. There’s only one thing. Ultimately, the number of people your brand can connect with depends on how many people are following you. The more followers …
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