Despite what some clickbait headlines may have you believe, email marketing isn’t dead. In fact, it’s thriving. According to Statista, global email users will reach nearly 5 billion by the end of 2027. And unlike fleeting social content or expensive paid ads, email gives you a direct line to your customer—no algorithm needed. There’s only one problem: inboxes are crowded. …
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It goes without saying, but we’ll say it anyway: in today’s crowded business landscape, standing out from competitors is harder than ever. Whether you’re launching a new brand or trying to elevate your existing one, you have to have a strong brand presence to thrive in a saturated market. With that in mind, we’ve put together these tips for building …
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In a world where it feels like every dollar of marketing spend comes under constant scrutiny, you have to know how to prove your return on investment (ROI). But with a sea of metrics to wade through, that can feel easier said than done. This blog is here to help. Read on as we break down the 10 essential metrics …
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Meta claims one-fifth of digital ad spending and boasts nearly 3 billion monthly global users across Facebook, Instagram, Messenger, and WhatsApp. It’s no wonder so many advertisers rely on Meta’s platforms to reach their target audience. But Meta’s huge ad share doesn’t just represent opportunity; it also reflects a crowded advertising landscape. For your ads to stand out, you need …
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It’s a dilemma all advertisers face. How can you score better ad positions, while keeping costs low? The word “score” is key there, as Quality Score is central to achieving that seemingly impossible task. Quality Score is a metric created by Google, which it uses to determine the relevance and quality of your ads. Understanding and optimizing this score is …
View PostAt Your Marketing People, we help elevate your brand with paid social services. Our team excels in creating impactful paid social media campaigns that not only capture attention but convert clicks into meaningful interactions. Why Choose Your Marketing People for Paid Social Expert Social Media Management Our team of professionals keeps a pulse on all the social media channels. We …
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Performance Max is a newer type of Google ad campaign, launched in 2021. According to Google’s data, advertisers that use Performance Max campaigns see an average 13% increase in total conversions for a similar cost per action. Sounds pretty great, right? Read on as we explore how Performance Max campaigns work and share best practices for success. What is a …
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From dance challenges to viral memes, TikTok is the social media app of the moment. And given its steady growth over the past few years, it’s proven itself as more than a fad. Today’s average TikTok user now spends more time watching TikTok videos than YouTube users do watching YouTube videos. What’s more, people spent 38.6 minutes on TikTok — …
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Pinterest SEO Checklist Claim your website Optimize your profile Prepare your website Find relevant keywords Optimize your boards Optimize your pins Encourage engagement Check Pinterest analytics Upgrade to a business account Start with getting a free business account. If you don’t already use Pinterest, you need to create one.If you already have a personal account, you can either: Create a …
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