91% of people take action immediately after seeing a product or brand on Google Feeds. Google’s new Demand Gen campaigns help brands tap into this by serving image and video ads across YouTube, Shorts, Discover, and Gmail. Unlike Performance Max, which targets the full funnel, Demand Gen focuses on top-of-funnel discovery, driving awareness and action at scale. Did you know …
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With Google Ads and YouTube, creating and managing video campaigns has never been easier. But, there are still tricks of the trade successful advertisers use to get more views, clicks, and conversions from their video ads. In this guide, we’ll take you behind the curtain, as we share the tips the best advertisers rely on to create successful video advertising …
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We’ve all heard the expression, “Content is king.” We think it’s time we updated it to “video is king.” (Sure, technically, video is a form of content, but you know what we mean.) Online video consumption has risen steadily over the past decade. Thanks to the pandemic, its upward rise accelerated. In just a few years, the amount of video …
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We’ve all been there. You’re captioning a social post, and before you know it, you’ve hashtagged the heck out of it. It’s easy to overdo it with hashtags. They’re bold, they’re clickable, they’re trendy. Unfortunately, there is such a thing as too many hashtags. If your caption looks like a long string of hashtags, this post is for you. Read …
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Gearing up to create your first YouTube Ads campaign? We bet you have some questions. You may be wondering: Is YouTube advertising really worth it? What are the benefits? What’s the point of linking your Google Ads and YouTube accounts? Once you get started, which are the most important metrics to pay attention to? You’ve come to the right place. …
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TrueView Discovery ads can show up throughout the YouTube search results, video watch pages, and mobile app. These ads show a video thumbnail along with up to 3 lines of text. Unlike most other YouTube ads, users have to actually click on a TrueView ad in order to watch the video — hence, the name “TrueView”. Because viewers have to …
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When it comes to advertising, video is the future. Consumers have a demanding appetite for video, with billions of hours of videos being watched every single day on YouTube. Fortunately, video advertising pays off for brands. People are four times as likely to use YouTube to discover brands and products, and twice as likely to buy something they see on …
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If you’re like most people, you’re a visual learner. Guess what? So are your customers. People only remember about 20% of what they read, but they remember up to 80% of what they see. If what they see is a video, that number bumps up to 95%. The takeaway: your brand needs to be using visual content — particularly in …
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