Category

SEO

Your Marketing People is your Orange County SEO Marketing Agency. Providing full-service search engine optimization, we specialize in outreach, technical SEO, social media marketing, reputation management, conversion rate optimization (CRO), and other related services for businesses throughout North America. Whether your business model is e-commerce, B2B, or lead generation, Your Marketing People will improve your website rankings and help expand your company brand.

SEO in Orange County

The leading SEO expert agency in Orange County, we are here to grow your company’s online presence. Our search engine optimization services are first-in-class and include decades of combined SEO experience. We offer keyword research and strategy services to help companies like yours gain visibility online.  As the top SEO Company in Orange County, we also offer PPC and ensure both SEO and PPC campaigns complement one another and work synergistically, and maximize ROI.

Our Orange County SEO services include content writing, local SEO, and link building.

What is SEO

Search engine optimization (SEO) is a practice of getting targeted traffic to a website from a search engine’s organic rankings. It is all about improving a site’s rankings in the organic, non-paid section of the search results to attract customers that are actively searching for your services and products.

How Search Engines Work

When searching for something in Google, algorithms work in real-time to bring what the search engine considers the “best” results for you. Google scans its index of billions of pages in order to find a set of results that will best answer your search.

How SEO Works

Whether it’s Google, Bing, Amazon, or YouTube you want to rank for, search engine optimizing helps your site show up in search results. It helps the search engine see your site as the overall best result for a person’s search on a particular topic, product, or category. Based on an algorithm involving account authority, relevancy, loading speed, and other factors, that’s how it determines which site is the “best” result.

Why is SEO Important?

Search is a big source of traffic for many different industries and companies. Nearly 60% of all traffic on the web comes from search engines like Google, Bing, Yahoo, and YouTube. With this amount of traffic, it is crucial that your website is visible to the right customers, creating more opportunities to convert prospects into customers.

It’s also a valuable tool for brand awareness, building relationships with customers, and positioning yourself as an authoritative and trustworthy expert in your field.

Crucial Elements of SEO

Keywords

Today, keywords must be well-researched, carefully chosen, and judiciously used in content to be effective. These keywords are words and phrases that prospects use to find online content, brands, products, and services.

Content

Content is an important part of SEO. It’s the way you reach and engage audiences. Today, content must be educational, interesting, relevant, and shareable. It comes in a variety of forms like web page content, videos, blogs, infographics, podcasts, lists, how-to guides, whitepapers and e-books, and social media posts.

Local SEO

Local SEO has become more important, like using local keywords, claiming listings, creating location-specific pages, and creating pages for your business on Google My Business and Google Maps.

Link Building

Also known as “Off-Page SEO”, link building helps get other websites to mention and link to your website. Backlinks have always been the backbone of Google’s algorithm since day one and they’re still very important. Specifically, links from trusted, authority sites will pass more for your site than a link from a small, low-authority website.

The Importance of SEO for Modern Businesses

One of the important functions of SEO is to increase visibility, which is directly related to your ranking. The higher you rank on a search engine result page, the more likely your potential customers will see you and click to your site. The more effective the efforts, the higher your ranking and the better visibility.

Increased web traffic is also important as it leads to increased visibility and rankings. The goal is to land the “Featured Snippet” on Google, which is often referred to as position #0 since it’s above the first ranked URL. This is usually content that can take visitors to a landing page on a blog, which gives your organic click-through a huge boost.

Page authority is increasingly important as it’s become more important to web users. It means your website is trustworthy, high quality, relevant, and has something to offer. The more authority your site has, the better score for your rating.

Another critical SEO point is improving the usability of your site. This can help create a seamless and positive customer experience. Making it more usable for mobile visitors and increasing page load speed are just some of the things that can help improve experiences and even rankings.

Marketing SEO Services

Our SEO services will improve your organic site ranking in the key terms and phrases your target customers search for. We drive quality traffic that will increase your bottom line.

Keyword Research & Strategy

Finding keywords for your website is a crucial task for search engine optimization, and we can do it for you! Our Orange County SEO experts help put your content in front of the right customers with the right keyword research and strategy.

Content Writing

Businesses benefit from content writing that engages, informs, and empowers readers. Our writing team is expert at creating unique and relevant content that aligns with your marketing goals.

Local SEO

Customers that live near you can find you faster when your website is optimized for local SEO. Our services get you in front of your local customers at the exact time they’re looking for your service or product.

Link Building

Establish your business as a leader in your industry with quality link building. We implement custom marketing strategies to get backlinks to your site so it grows its authority over time.

Our Comprehensive SEO Services

As a leading Orange County SEO marketing agency, we go beyond traditional SEO, ensuring that your online presence is not just optimized but strategically positioned for success.

Local SEO Optimization

Our expertise as a local SEO company allows us to craft tailored SEO strategies that align with your business model, whether it’s e-commerce, B2B, or lead generation. We understand the importance of a well-executed SEO strategy in enhancing your website rankings and expanding your company brand. We bring a wealth of experience to the table, and our local SEO services are designed to propel your business to the forefront of local search results. From local keywords to creating location-specific pages, we ensure your business thrives in the local landscape.

Data-Driven SEO Service

In the realm of SEO, data is king. Our SEO agency leverages advanced tools and techniques to drive data-driven optimization. From conducting a thorough local SEO audit to implementing strategies for increased page authority, we ensure your website is trustworthy, relevant, and offers a seamless user experience.

Keyword Research & Strategy

Uncover the power of targeted keywords with our expert keyword research and strategy services. We go beyond mere keyword selection – we strategically position your content to resonate with your target audience, ensuring your website is easily discoverable by potential customers. Our writing team excels at creating content that is not only educational and relevant but also shareable. From web page content and blogs to videos and infographics, we employ diverse content formats to engage and inform your audience.

Why Choose Your Marketing People as Your Orange County CA SEO Agency

When working with a digital marketing firm, you want to ensure that you partner with a company that will not only take the time to listen about your goals and message, but help drive desired results so your business sees its greatest return.

Marketing SEO services is an essential part of a successful marketing campaign. It’s the element that makes your content relevant to your audience. When coupled with paid social media marketing, email, and paid search, your business gets the most out of every lead and sale.

For over 10 years, our Orange County CA website marketing agency has helped companies grow their customer base and reach revenue goals with data-driven optimization tactics that work. We use the latest tools and techniques to implement successful campaigns.

From content marketing and social media to paid search and SEO, Your Marketing People values:

  • Authenticity
  • Creativity
  • Integrity
  • Expertise
  • Clients-First
  • Customization

Contact Us Now to Start an SEO Audit On Your Website – We’ll Show You Where You Need to Improve to Get Those Rankings Up

All rights reserved Your Marketing People.

Call Now Button