Cotton Carrier is a family-owned and operated camera carrier systems online retailer. Built with high-quality materials, their camera carriers are made to be functional and reliable while simultaneously providing comfort and accessibility. With an eco-friendly conscious, their products are designed to last a lifetime to keep them out of landfills.
Camera Carrier Systems Brand Sees Revenue Growth
International Paid Media Strategy Yields 4X ROAS
Challenge
Cotton Carrier approached Your Marketing People with the goal of expanding their brand outside of the United States. They wanted to start with France, but they knew they would face multiple challenges. Not only would they need to translate their website and ad copy, but they would need to ensure their currency was set up properly on their new .fr domain. Cotton Carrier had already been working with Your Marketing People for 2 years on a domestic holistic marketing approach and had seen huge success. To build brand awareness in a new country, they knew they could trust the expertise of Your Marketing People (YMP) to guide this huge undertaking.
Solution
Your Marketing People knew the best approach would be to implement a paid social and paid search strategy. Building brand awareness in another country would be a challenge, so YMP started the campaigns off slowly and scaled as they saw success. And, they saw incredible results in every step of their plan. Within the first three months, they saw over 2X ROAS by expanding into France. By the fourth month, their return increased beyond 4X ROAS. At month six, they decided it was time to double ad spend. Cotton Carrier still saw 3X ROAS with the increased spend. After continued success in France, they have decided to expand to Germany.
International Growth Results of Paid Media:
2
From Months 1-3
4
In Month 4
3
Increase in Revenue
“Before partnering with Your Marketing People we had tried a number of different ad agencies that all promised to show positive ROS via google ad words, some could break even most lost money. YMP was the first to make us money on our google ad account. We have since expanded our work with YMP to take in a few more of their marketing offerings. They have over delivered on every project, I would not hesitate to recommend YMP to anyone.”
Cotton Carrier
