Sarah Alexandra is a woman-owned, women’s designer shirts and dresses online retailer. Inspired by renowned designer and tailor Renee Bassetti, their clothes are made from the finest Italian cotton and highly skilled tailoring. Sarah Alexandra is designed to serve a new generation of women with exceptional taste who appreciate timeless style and demand extraordinary quality.
Organic SEO Optimization in Competitive Industry
Sarah Alexandra Sees Increase in Revenue and Sessions
Challenge
Sarah Alexandra contacted Your Marketing People because they were looking to increase their website traffic sessions and increase revenue. They were looking to implement an SEO strategy, but they had none previously. Not only that, but they were part of a competitive industry—women’s fine fashion. Sarah Alexandra trusted the expertise of Your Marketing People based on the success they’d exhibited in search engine optimization for other businesses that were trying to tackle a competitive industry.
Solution
Your Marketing People knew that a holistic, organic-driven strategy would be the best approach for Sarah Alexandra. Using thorough, targeted keyword research and on-page optimizations, they were able to implement a successful strategy. This also included image optimizations, internal and external link building, and data markup. They were also able to acquire 60 guest posts and backlinks with high-authority blogs. Within the first year, Sarah Alexandra’s website traffic sessions grew by 19%, which contributed to a 24% growth in revenue. During the Black Friday/Cyber Monday time period, they saw an overall revenue increase of 113%.
YOY Organic SEO Growth
19
Grew Sessions
24
Grew Revenue
113
Grew Revenue
“I wanted to share how happy I am with Your Marketing People. They have been in charge of my paid search advertising since February 2021 and I couldn't be more pleased. Prior to using Your Marketing People my ROAS was .56 and it is now 10.35! They really know what they are talking about and they are very organized and very easy to work with. I couldn't recommend them enough.”
Sarah Alexandra
