International Paid Media Strategy Yields 4x Roas
International Growth Results
Challenge
Cotton Carrier set out to grow beyond the U.S. and Canada. Knowing the challenges ahead, they turned to YMP, their trusted marketing partner of two years to help build brand awareness and drive sales in a new market.
Solution
Your Marketing People kicked things off with a smart paid social and search strategy, easing into a new market to build brand awareness. Within three months, they doubled ROAS in France.
By month four, returns climbed past 4X. At six months, they doubled ad spend, and still saw a strong 3X ROAS. With continued success, Cotton Carrier decided to expand into more international countries.
