Ergobaby’s Aerloom Video
Ergobaby is a leading, premium baby consumer products company that creates innovative solutions to meet the needs of today’s parents. With over 30 carriers in five different categories, they’re on a mission to build global communities of confident parents with innovative, ergonomic baby products that enable and encourage bonding. After developing a brand-new carrier that was the first of its kind in their industry, called Aerloom, Ergobaby needed a video to showcase how revolutionary this new knit baby carrier was. It needed to tell the unique story of its creation, from its inception, to materials used, to real-life customers raving about it.
And that’s where the videography team at Your Marketing People stepped in. We focused on sharing in their triumphant creation by strategizing a Creator video that involved key components to visually retell how their new product set them apart from every other baby carrier on the market. Using customer testimonials, designer interviews, and video reels of the product being made and worn, we were able to portray how Ergobaby had created a new product that not only had never been done before, but was easy to use with a flawless, flattering fit and was tested by real parents who fell in love with it.
YMP is dedicated to building unparalleled video strategies and customized videos to help your business succeed and showcase the revolutionary in you. We believe that every brand has a voice, and the best way to share yours is through video. We produce, film, and edit all types of videos to increase engagement and share bold stories. Take a look at what we were able to create for Ergobaby and get a glimpse at what our team can bring for your brand.
