Just as it is in the real world, the eCommerce realm of fashion is fiercely competitive. From giants like Amazon to established brand names, it’s tough to stand out—all the more so for niche retailers and those who specialize in a product category. But with digital retail ad spending growing 20% year over year*, it’s not enough to simply run paid search campaigns. You have to run them with profitability in mind.
Revenue-Boosting Google Advertising for eCommerce
eCommerce Apparel Brand Doubles ROAS Goals with Expanded Paid Search
Challenge
For this startup, competing in the eCommerce realm of fashion was definitely a challenge. With very aggressive revenue goals to reach while maintaining a 2+ ROAS, Sheertex needed experts who could take over their current paid search account and run with it. The kind of experts who could make it strong enough to rival the fabric they use for their tights.
Solution
Your Marketing People (YMP) launched a 3 prong approach to tackling the paid search account. First they rapidly expanded the account with Google Shopping, Dynamic Search ads and TOF (top of funnel) campaigns, to increase traffic to the website and discover new areas of growth. Then, the team used those insights to expand Sheertex’s MoF (middle of funnel) and BoF (bottom of funnel) campaigns to convert prospective buyers into customers.
Results (within 30 Days)
345
Higher Revenue
368
More Clicks
4.3
ROAS
Results (Q4 2020 vs 2019)
358
Higher Revenue
138
More Clicks
6.4
ROAS
”Thank you so much! It's been an absolute pleasure collaborating with you, and I've really appreciated your professionalism and your level of commitment and versatility knowing all the constant changes that happens in fast-moving environments.
Max LagresleSheertex
