Video Strategy Increases Brand Engagement And Conversion For Global Baby Brand
Deliverables
Challenge
Ergobaby needed engaging, full-funnel video content to promote their Omni Deluxe Carrier and Metro 3 Stroller. They wanted to repurpose existing footage into fresh creative that could drive awareness, consideration, and conversion across global platforms.
Solution
Your Marketing People developed 9 tailored video ads using the “Two Truths” theme, optimized for both social and TV. Ergobaby’s Two Truths campaign embraces the duality of parenting, how it can be both challenging and joyful.
It highlights real moments and how Ergobaby supports parents through them. By combining strong messaging, platform-specific formatting, and strategic CTAs, YMP delivered 18 final assets that balanced brand storytelling with performance goals.
