Just last month, Google held their Marketing Live summit. Since it’s 2024, you can probably guess the theme: generative AI. AI is on everyone’s mind these days, even if you don’t work for Google, and even if you’re not a marketer. But since we are marketers, let’s take a quick look at the new generative AI-powered features coming to Google …
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It’s a dilemma all advertisers face. How can you score better ad positions, while keeping costs low? The word “score” is key there, as Quality Score is central to achieving that seemingly impossible task. Quality Score is a metric created by Google, which it uses to determine the relevance and quality of your ads. Understanding and optimizing this score is …
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From Meta and Google to TikTok and more, today’s digital advertising ecosystem offers plenty of opportunities for brands to reach and engage their audiences across platforms. To supercharge your advertising performance, however, it’s not enough to have individual strategies for each platform. Successful brands must also have a savvy cross-channel strategy that leverages the strength of each platform. Ready to …
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They say “A picture is worth a thousand words.” But with paid search ads, you don’t have a photo to speak for you. You also don’t have a thousand words at your disposal. What you do have is three headlines with 30 characters each, and two descriptions with 90 characters each. With only a few hundred characters to work with, …
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When we think of artificial intelligence (AI), generative AI tools like ChatGPT may be the first thing that come to mind. But, these technologies have been present in our marketing tools for some time—perhaps most notably, in Google Ads. Read on as we explore how AI and machine learning are impacting Google Ads, and how you can better leverage them …
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80% of businesses around the world use Google Ads to reach their business goals. That includes businesses large and small, B2B and B2C. Today, though, we’re looking at enterprise businesses. Read on as we share seven success stories of large clients who leveraged Google Ads to achieve remarkable results, including their strategies, challenges, and outcomes. 1. Samsung With a new …
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If you’ve been running Google Ads for your business, you are already familiar with the basics, like the difference between manual vs. automated bidding. But, as with all things digital marketing, you can always go deeper. There are always more ways to drive more clicks, capture more sales, and boost return on ad spend (ROAS). Today, we’re looking at three …
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Meta boasts just under 4 billion monthly active users among its various platforms, including Facebook, Instagram, Messenger, and WhatsApp. Just under 5 billion people, meanwhile, use Google products, from YouTube and Maps to Gmail and, of course, the search engine itself. Suffice it to say: if you’re looking to drive awareness for your brand or products, advertising on Google or …
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When it comes to online advertising, Google reigns supreme. Google holds the largest share of digital ad revenue by far, with Facebook and Amazon trailing in its footsteps. As you finalize your Google Ads strategy for 2024, it’s smart to take a step back and ensure that you’re covering all your bases. Have you accounted for the most popular, and …
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Launched in 2021, Performance Max campaigns are just a few years old. Also known as PMax, this powerful campaign type has a lot to offer advertisers — namely, its reliance on artificial intelligence (AI) to drive conversions across ad channels from a single campaign. But just because these campaigns use artificial intelligence to optimize your campaigns, it doesn’t mean you …
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