Choosing to advertise is a big step for any business. It signals a time when you are ready for serious growth, and you have the funds to make it happen. Congratulations! But, like any investment, you want to make sure it’s going to pay off. Are Google Ads the right choice for your business? How can advertising on Google help …
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There’s a common misconception that display ads are only good for remarketing campaigns. If you’re unfamiliar, remarketing ads describe the display ads that follow you around the web, reminding you of the items you left in your cart or of the website you recently visited. While display ads are certainly powerful at bringing people back to your site, they can …
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If you’ve spent any time online, you’ve probably clicked on a Google Ad — or at the very least, seen one. You can encounter Google Ads throughout Google’s extensive network, which includes Google search, YouTube, Gmail, and over 2 million websites across the web. No wonder more than 80% of global businesses use Google Ads to bring in new customers …
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Google is the world’s largest search engine. In second place is YouTube, where more than one billion hours of video are watched every day. There are nearly 2 billion Gmail users. It’s safe to say everybody uses Google. If you’re a brand, you want to make sure those people can find you. Running a Google Ads campaign is a smart …
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Google is the internet’s most popular website, processing over 3.5 billion searches per day. As for Facebook, over 2 billion people log onto the social network every day. When you’re talking about the two advertising giants — Meta and Google — clearly, there’s a lot of overlap in reach. So, do you really need to advertise on both Google and …
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If you manage a small business or online brand, you know that you need to invest in Google Ads. 44% of consumers make a purchase after they see an ad. As a result, the average business makes $2 for every $1 they invest in Google Ads But, how do you get started with Google Ads for your business? Read on …
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2023 is officially here. Like any resolution, the beginning of the year is always a good time to take a step back as a marketer, review your advertising strategy, and consider what you can do to improve it in the year ahead. If you aren’t already using Google Ads Smart Bidding, that would be a good place to start. Read …
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Google Ads is a complex system. You’ve got targeting criteria to choose, ad formats, bidding options, reporting views, and more. All that sophistication enables advertisers to achieve incredible things with the platform. But it also makes it a lot more overwhelming to master. In one Google example, a single keyword could have over one million bidding combinations! With a seemingly …
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We’ve been waiting for this all year long. At last, it’s time to kick off your holiday advertising. And this year will be crazier than ever. Holiday shoppers are expected to spend even more online this year, with experts predicting a 2.5% growth in online sales between the months of November and December. Rather than rushing to spin up a …
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Performance Max is a newer type of Google ad campaign, launched in 2021. According to Google’s data, advertisers that use Performance Max campaigns see an average 13% increase in total conversions for a similar cost per action. Sounds pretty great, right? Read on as we explore how Performance Max campaigns work and share best practices for success. What is a …
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