eCommerce Store Options You’ve got the perfect brand name. You’ve got your products. Now all you need is a website. When it comes to building an eCommerce store, great news: you’ve got options — maybe too many options. Don’t worry. Below we share everything you need to know about the best eCommerce store platforms you have to choose from. You’ll …
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Using Color Psychology to Build Your Brand Color Guide Take a moment and consider this: When people hear your brand name, what do you want them to think, feel, believe? When they visit your website, view your marketing materials, or open up your product packaging, the same question holds. What feeling do you want your brand to evoke when people …
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The 12 Most Helpful Apps to Have on an eCommerce Store There are a ton of super helpful apps and features to have that help increase the performance of your store. There are also hundreds of apps to choose from, which makes it difficult to know which ones you really need. In fact, at latest count, the Shopify app store …
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How to Prepare for a Video Shoot in 5 Steps The foundation of any successful marketing video is comprehensive planning. Plan well, and plan deeply, and the video shoot itself will be easy. At Your Marketing People, we’re frequently creating videos for our clients, from customer testimonials to social media videos. Through our work with clients, we’ve developed a specialized …
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Top 7 Product Research Tools for eCommerce Websites Does your eCommerce store need to pivot? Maybe you’re ready to expand into new product lines, or attract new target audiences. Or, perhaps you’re starting an eCommerce store for the very first time. Whatever you’re planning, it’s time to brainstorm. Fortunately, brainstorming is easy with an online product research tool. Get inspiration …
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Competitive analysis gives you serious insights into what your competitors are doing, whether it’s working for them, and how you might apply those insights to your business. Here, we offer the 7 best competitor analysis tools you should be using to stay head of the competition.
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