How Does Public Relations Help SEO?
The days of gaming SEO are over. That’s not to say that SEO still isn’t super important. It is. But, today’s SEO is not as easy as yesterday’s SEO. It’s no longer about pushing out a billion blog posts without a content strategy, stuffing your page with keywords, or building a ton of backlinks without paying attention to which websites …
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SEO Strategies and Resources for Voice Search in 2022
When smart speakers and Siri came on the scene in the 2010s, experts predicted the meteoric rise of voice search. They were right. Today, roughly 40% of Americans use voice search in 2022. Moreover, 71% of people say they actually prefer using voice search over typing into a search bar. And half of people have made a purchase using a …
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Essential HTML Tags for SEO
HTML matters. It’s what makes your web page a web page, after all. But some HTML tags also matter for SEO. Today, we take a look at seven of them. 1. Title tag The title tag is the title of the page that shows up in your browser window, as well as in the Google search results. Here’s an example …
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Use These 5 Quick Tips to Write Headlines That Get More Clicks
A headline can make or break your article. Write a great one, and people will click on your article. Write a not-so-great one, and they’ll click on the next result they see in Google. But, what makes a great headline? There’s actually a formula for that! The formula for a winning headline includes the following five elements: Read on as …
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SEO in 2022: Trends, Predictions & Tips for Success
New year, new you — or new SEO game plan. It’s hard to see the forest through the trees with SEO, given the neverending onslaught of SERP redesigns and Google algorithm updates. The new year offers an opportunity to step back and reflect on what’s changed this year, and what’s to come. With this knowledge in hand, you can take …
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SEO for Disruptive Industries
Marketing is tough when you’re in a disruptive industry. You can’t rely on what your competitors have done, because you may not have any. The market didn’t exist until you created it. You don’t have any keyword research to work with, because people aren’t talking about your product or service yet (again, because they don’t know it exists). You have …
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SEO in the Age of Voice Search
When was the last time you asked Siri to tell you the name of an actor in a TV episode, or said, “Hey, Google, how late is Trader Joe’s open?” That’s voice search at work. And it’s not just making your life easier; it’s expected to upend SEO as we know it. Voice search technology uses smart assistants (like Google …
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Pinterest SEO Checklist (Infographic)
Pinterest SEO Checklist Claim your website Optimize your profile Prepare your website Find relevant keywords Optimize your boards Optimize your pins Encourage engagement Check Pinterest analytics Upgrade to a business account Start with getting a free business account. If you don’t already use Pinterest, you need to create one.If you already have a personal account, you can either: Create a …
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Benefits of an SEO Agency
SEO is one of those acronyms that feels fuzzy to a lot of business owners. It’s something you know you need to do, but why, and more importantly, how? That’s where SEO agencies come in. Hiring a SEO agency is almost always a good idea for growing businesses. Thanks to their expert knowledge, SEO agencies can fast-track your results in …
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Google Search Console Benefits
Wouldn’t it be nice if, instead of bidding on keywords you’re already organically ranking for, you could optimize your paid search campaigns to bid just on the keywords you’re not? Better yet, what if you could use your paid search campaigns to identify gaps in your organic content strategy? Good news: Google agrees with you. That’s why they’ve created the …
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