Algorithms on search engines like Google and social media platforms like Facebook and Instagram decide how your organic content is discovered. This means that algorithms have a huge impact on your brand’s organic digital marketing efforts. Are you unsure of what algorithms are and how they work? Don’t worry, we’ve got you covered. We’re a full-service digital marketing agency and …
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Did you know that 97% of people use the internet to find local businesses, and 12% do so on a daily basis? Optimize your Google My Business profile, and you can make sure those people find your business—instead of your competitors. Find out how.
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In today’s marketplace, brand competition on the internet is fierce. Digital marketers are constantly improving strategies and optimizing campaigns in order to stay relevant to their target audiences. Read on to learn the differences between PPC and SEO, what happens to organic clicks when PPC ads are paused, and how to utilize both channels together for the best results.
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Competitive analysis gives you serious insights into what your competitors are doing, whether it’s working for them, and how you might apply those insights to your business. Here, we offer the 7 best competitor analysis tools you should be using to stay head of the competition.
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SEO is tough. When you’re a small business, it’s even tougher. But, it is possible to hold your own among the big brands in the search results. Here, we give you 4 ways to improve your SEO strategies to compete with large companies.
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Like anything with online marketing, SEO is under constant evolution. What worked five years ago barely moves the needle today. Your Marketing People busts the SEO myths you should leave behind, and shares our best advice for what to focus on instead.
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Your Marketing People shares some of our favorite HubSpot features. These tips, tutorials, and resources have helped us grow our own brand—and we know they can be impactful for yours too.
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