Is anything more disappointing than an unqualified lead? If your brand is getting a lot of unqualified leads, don’t worry. You can stem the tide. Here are the five common mistakes that result in unqualified leads—and what you can do to stop making them.
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As Co-Founders of Your Marketing People, Ishani and I were excited to attend the 2019 Girlboss Rally at UCLA. Here, we share our key takeaways for all our fellow girlbosses!
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Understanding your audience isn’t as easy as asking them what they need (although that can certainly help). To understand your particular target audience, you need to identify the customer journey and buyer personas for your brand. Here, we discuss the best tactics and tools to do so.
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Grow your brand with customization and alerts/triggers set up to safeguard you from issues that may arise. Here, we discuss the greatest benefits of custom reporting tools and alerts in Google Analytics.
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