Screenshot of Google Shopping Tab

Setting up Google’s Free Product Listings (Google Surface)

How to Set up Google’s Free Product Listings (Google Surface) With the Coronavirus pandemic in full effect, Google just recently announced that online United States retailers can now place free product listings on Google Shopping. This is great news for eCommerce retailers! Why? Just take what Bill Ready’s, President of Commerce at Google, said: “With hundreds of millions of shopping …

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Product Research Tools

Top 7 Product Research Tools for eCommerce Websites Does your eCommerce store need to pivot? Maybe you’re ready to expand into new product lines, or attract new target audiences. Or, perhaps you’re starting an eCommerce store for the very first time. Whatever you’re planning, it’s time to brainstorm.  Fortunately, brainstorming is easy with an online product research tool. Get inspiration …

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Rocket Launching like Display Ads

Before You Launch a Display Campaign

Before You Launch a Display Campaign So you’ve been having success with your paid search campaigns. You want to keep that good momentum going. If only there were other avenues for reaching your target audience and boosting conversions, all while remaining extremely measurable.  Good news: there is, and it’s called the Google Display Network. This is the other side of …

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