Ever found yourself stuck without WiFi when you need to make an urgent edit to your Google Ads campaign? Say goodbye to your day at the beach; it’s time to rush home and make your changes. If this sounds familiar, the Google Ads Editor is for you. This free software allows you to manage your Google Ads campaigns offline, and …
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In the online world, the word responsive most often describes websites that are considered mobile-friendly. These websites automatically adjust their size and format to fit the device the user is viewing them on, be it a tablet, smartphone, or desktop computer. Responsive ads on Google function similarly — but with even more bells and whistles. Read on to learn what …
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It’s a classic conundrum for any business owner. You’ve got a fantastic website, great products, and a team that’s ready to serve. All you need is more website traffic, and more conversions. If only there was a way to target your ideal audience, make sure they see your website on Google, and entice them to click through with the right …
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Wouldn’t it be nice if, instead of bidding on keywords you’re already organically ranking for, you could optimize your paid search campaigns to bid just on the keywords you’re not? Better yet, what if you could use your paid search campaigns to identify gaps in your organic content strategy? Good news: Google agrees with you. That’s why they’ve created the …
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Getting ready to advertise on Google Ads or Facebook? It pays to plan ahead. When planning a campaign, the first thing you should think about is — drumroll, please — your campaign goals. Are you looking to increase traffic and clicks, or are sales more important? What about brand awareness? Video views or engagement? Your goals will dictate the rest …
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Google’s December Core Update which began rolling out December 3rd has resulted in major SERP changes. According to Search Engine Land, this rollout is even larger than the May 2020 core update. Source: https://www.semrush.com/sensor/ Source: https://moz.com/mozcast/ “The Latest Google Update Tanked My Rankings and Traffic!” The SEO-sphere is in full freak out mode, especially in the “black hat SEO” and …
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If you’re like most people, you’re a visual learner. Guess what? So are your customers. People only remember about 20% of what they read, but they remember up to 80% of what they see. If what they see is a video, that number bumps up to 95%. The takeaway: your brand needs to be using visual content — particularly in …
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