When it comes to advertising, video is the future. Consumers have a demanding appetite for video, with billions of hours of videos being watched every single day on YouTube. Fortunately, video advertising pays off for brands. People are four times as likely to use YouTube to discover brands and products, and twice as likely to buy something they see on …
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When you’ve started a Google ads campaign and the clicks start coming in, things get exciting fast. You want to celebrate, but at the same time, you’re thinking… Are these clicks turning into sales? Which of my campaigns and keywords are actually driving those clicks? Can I get the same clicks for less money? These are all questions that can …
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SEO is one of those acronyms that feels fuzzy to a lot of business owners. It’s something you know you need to do, but why, and more importantly, how? That’s where SEO agencies come in. Hiring a SEO agency is almost always a good idea for growing businesses. Thanks to their expert knowledge, SEO agencies can fast-track your results in …
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If you keep up on marketing news, you may have heard of the Google Core Web Vitals update happening this year. This announcement has shaken up the SEO world, and marketers are scrambling to make sure their sites are prepared in time. Whether you’re still confused by what “core web vitals” even means, or you’re already panicking, we’re here for …
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Data-driven attribution is all the rage these days. If you’re running a Google Ads campaign, you’ve probably heard of it. But what is it exactly, and what’s so great about it? Here’s the short answer. Unlike other attribution models, data-driven attribution gives credit for conversions based on how real people actually interact with your ads. In other words, it’s the …
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