How to Take Good Product Photos

Good product photography is essential for selling products online.  Shoppers like to be able to hold a product in their hands, and look it over from different angles. This is easy enough when shopping in-store. When shopping online, however, shoppers rely on product photography to provide a similar experience.  A good product photo doesn’t just happen. You’ve got to put …

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Remarketing Campaigns for eCommerce vs Lead Gen

Fewer than 5% of website visitors are ready to convert the first time they visit your website, according to HubSpot.  How are you supposed to effectively sell to the other 95%? The answer is remarketing. Visitors who are retargeted are 70% more likely to convert. When it comes to display ads alone, remarketing ads have 10 times the click-through rate …

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How to Boost Your LinkedIn Profile & What to Post on Social

Whether you’re promoting your personal brand or a corporate one, you’ll need to rely on your personal LinkedIn profile. People want to connect with people, not faceless brands.  Here’s your guide for optimizing your LinkedIn profile for visibility and engagement, along with pro tips for posting across your social media channels. How to boost your LinkedIn profile  The more information …

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