Did you know the average conversion rate hovers around 0.5% to 4%? Those numbers seem depressingly low, until you recognize that they obscure one key factor: not everyone converts the first time they come to your website. That’s why you need to continue marketing to them. Specifically, you need to re-market to them, by targeting the people who have already …
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If you’re like most businesses, you’re investing more and more in marketing. Marketing spend is expected to grow by 14% this year alone, according to HubSpot. Often, businesses increase their spend when they’re ready to hire an agency. It’s a smart decision. The right agency can help you scale your business and achieve your marketing goals. But, for you to …
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If you’ve been advertising with Google Ads, you may be wondering how your ads are doing. Sure, you’re getting some clicks and conversions — but could you be getting more? Is your Google Ads CTR good, bad, or average? CTR stands for click-through rate, or the number of people who clicked on your ad, divided by the total number of …
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