Google Ads in 2022: How to Set Yourself Up for Success
U.S. digital ad spending is expected to reach nearly $240 billion in 2022. Google is predicted to represent nearly 30% of that spend, making it second only to Amazon. In other words, you need a strong Google Ads strategy to succeed in 2022. A strong Google Ads strategy involves three essential components: regular audits, robust reporting, and staying on top …
View Post
BFCM 2021: Set Your Campaigns Up for Success
Consider this stat: people who shop on mega sales days, like Black Friday and Cyber Monday, are more likely to spend more than those who don’t. Translation? You want to be targeting these people with a savvy advertising strategy this holiday season. We got you. Read on as we share our best tips for success this BFCM weekend. 1. Crank …
View Post
Is Your Google PPC Campaign Optimized for the Holidays?
For marketers, the holiday season is the most wonderful time of year. And this year, total U.S. retail sales are expected to top $1.1 trillion. Shoppers are primed to spend. It’s up to you to make sure they spend with you, and not your competition. Grab their attention by optimizing your Google PPC ads with these five expert tips. 1. …
View Post
Google Ads Marketing in Another Country
Considering expanding your ecommerce sales beyond the U.S.? You’re in good company. Nearly half (45%) of American ecommerce businesses sell to customers outside the U.S., according to data from Statista. Whether you’re preparing to go global or you’ve already begun testing the waters, you know marketing will be a large part of your success. More specifically, you know Google Ads …
View Post
How Auto-Tagging Works in Google Ads
Paying attention to your campaign analytics is a big part of Google Ads success. You want to see how different campaigns and keywords are driving clicks and conversions. In order to see that, you need to be able to track your campaigns in Google Analytics. Fortunately, Google makes this easy, thanks to a little something called auto-tagging. What is auto-tagging? …
View Post
Recent Comments