Eight in ten marketers reported using content marketing this year, an increase of over 70% since 2020. Clearly, content isn’t going anywhere. If you want your brand to reach your target audience, a smart content strategy can help you get there. Read on as we explain how to develop a content strategy for your brand. What is a content strategy? …
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If you run a B2B business, it’s essential that you have a presence on LinkedIn. The social platform has some of the highest ad conversion rates, and it boasts a network of nearly 800 million members across the globe. Even better, four out of five LinkedIn members influence business decisions at their companies. How do you make the most of …
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We’ve all been there. You’re captioning a social post, and before you know it, you’ve hashtagged the heck out of it. It’s easy to overdo it with hashtags. They’re bold, they’re clickable, they’re trendy. Unfortunately, there is such a thing as too many hashtags. If your caption looks like a long string of hashtags, this post is for you. Read …
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New year, new you — or new SEO game plan. It’s hard to see the forest through the trees with SEO, given the neverending onslaught of SERP redesigns and Google algorithm updates. The new year offers an opportunity to step back and reflect on what’s changed this year, and what’s to come. With this knowledge in hand, you can take …
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Facebook and Instagram ads reach more than two billion people. It’s no wonder that over half of Facebook advertisers plan on increasing their spend in 2022. Increasing your spend is one way to improve your advertising ROI. But what else can you do to help your ads stand out in 2022? Follow these tips for success. 1. Review your ads …
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