When smart speakers and Siri came on the scene in the 2010s, experts predicted the meteoric rise of voice search. They were right. Today, roughly 40% of Americans use voice search in 2022. Moreover, 71% of people say they actually prefer using voice search over typing into a search bar. And half of people have made a purchase using a …
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Is Performance Max right for your brand? Resources: https://blog.google/products/ads-commerce/performance-max/ The end of shopping campaigns is near. But don’t panic. Google has announced as they will be retiring Google shopping, a new campaign that came out of beta is supposed to take over. It’s known as Performance Max. Google introduced Performance Max campaigns in 2020. It allows brands to reach customers …
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HTML matters. It’s what makes your web page a web page, after all. But some HTML tags also matter for SEO. Today, we take a look at seven of them. 1. Title tag The title tag is the title of the page that shows up in your browser window, as well as in the Google search results. Here’s an example …
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TikTok reached one billion monthly active users in fall 2021. That milestone represented a 45% year-over-year increase and made it one of the biggest social platforms worldwide. The platform skews younger and female, with its Gen Z audience base expected to surpass Instagram’s by 2025. All this to say, TikTok is taking over the world. If your brand wants to …
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You’ve got your social profiles set up and a stellar content calendar lined up for the year. There’s only one more thing (er, things) you need for success: the right tools for the job. Get started with this list of essential social media tools for every content creator. 1. Social Media Management: Buffer and Hootsuite Are you managing several social …
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