According to recent research, about 12% of searches include a featured snippet in the results. When a featured snippet appears, it steals over 35% of all clicks. Featured snippets take up a sizable amount of search real estate, and they’re used in traditional and voice search alike. In other words, they’re worth optimizing for! With that in mind, here’s a …
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Links continue to be one of the strongest ranking factors. In fact, a few years ago, Google acknowledged links are one of the top three ranking factors. However, not all links are created equal. Google likes to see a well-rounded backlink profile. In Google’s eyes, a good backlink profile is one that looks natural. Garner too many links of one …
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At $42 for every $1 spent, email marketing still boasts one of the highest ROIs around. Of course, for you to enjoy that return on investment, subscribers need to actually open and click through from your emails. Average click-through rates for emails vary by industry. Hobbies and media emails can generate click-through rates as high as 4.6% to 5%, while …
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When it comes to conversions, a well-designed eCommerce homepage can make a world of difference. Follow these ten tips to craft the best eCommerce homepage possible. 1. Put the most important elements above-the-fold. Above-the-fold refers to the space that appears when a person first loads your website, before they have to scroll down. By including your most important elements in …
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If you’re already advertising on Facebook, you’re well aware of the benefits this platform can offer a business. Whether you’re looking for increased awareness, more engagement, or those coveted conversions, Facebook is one of the most effective advertising platforms out there. The platform reaches over 2 billion people, so it’s got reach. And when it comes to targeting criteria, you’d …
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