Performance Max Campaigns
Performance Max is a newer type of Google ad campaign, launched in 2021. According to Google’s data, advertisers that use Performance Max campaigns see an average 13% increase in total conversions for a similar cost per action. Sounds pretty great, right? Read on as we explore how Performance Max campaigns work and share best practices for success. What is a …
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Black Friday/Cyber Monday Digital Marketing Tips for 2022
The Black Friday/Cyber Monday weekend is a wild time, especially if you’re a brand marketer. Each year it brings a new set of hopes, dreams, and challenges. Challenges like: How will we reach our customers? How do we drive sales through search and social? How much should we spend? Don’t worry; we’re here to help. Read on for expert digital …
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How to Prepare for Prime Day
Amazon’s Prime Day has been a success ever since its launch back in 2015, with sales steadily increasing year over year. This year’s summer Prime Day reached a jaw-droppping $12.09 billion in sales. It was only a matter of time before Amazon realized that Prime Day deserved a sequel, and in 2022, we’re seeing its debut with October Prime Day …
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How to Make Money with Google Ads
So you’ve heard you can make money with Google Ads. You heard correctly. There are actually two main ways you can make money with Google Ads: the 100% free way, and the paid way. Let’s explore. 1. Make money with Google AdSense (the free way) Google AdSense is the 100% free way you can make money with Google Ads. You …
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